Digital Digest 9

Apple tipped to announce the iPad Air 3 in Mid-March

  • The Cupertino firm will announce the iPad Air 3 at a press event set for mid-March, according to 9to5Mac’s usually-reliable sources.
  • Apple announced a new iPad mini model alongside the super-sized iPad Pro last year, but has not launched a 9.7-inch tablet for a year and a half.
  • The iPad Air 3 has been tipped to ape features from the Pro, including its four-way speaker configuration and Pencil stylus.

Source: Digital Spy

Facebook reports record profits as user base continues to climb

  • Reports of Facebook's decline were greatly exaggerated if its latest financial results are anything to go by. The social networking giant's profits more than doubled in the final quarter of 2015 and its financial success was coupled with strong user growth.
  • Facebook beat analyst expectations with net profit of $1.56 billion (£1.09bn) for the three-month period ending in December, up from $701 million.
  • Moreover, revenue for the full year rose by 44% to $17.9bn, while net profit jumped by around $800 million to $3.7 billion.
  • A whopping 80% of its income came from mobile advertising, up from 69% in 2014. Hardly a surprise given that 1.44 billion people accessed Facebook from a tablet or smartphone during the period in question.

Source: Digital Spy

Four top executives leave Twitter, some for competitors

  • CEO Jack Dorsey posted a statement to the microblogging service saying that Alex Roetter, Skip Schipper, Katie Stanton and Kevin Weil are exiting the company.
  • Dorsey said he wanted to address employees later this week, but issued a statement due to 'inaccurate press rumours' about the departures.
  • Roetter served as senior vice president of engineering, Schipper was vice president of human resources, Stanton was vice president of social media, and Weil was senior vice president of product.
  • After a long streak of robust growth that turned it into one of the internet's hottest companies, Twitter's growth has slowed dramatically during the past year and a half to leave the San Francisco-based company scrambling to catch up with social networking leader Facebook and its 1.5 billion users.

Source: news.com.au


Mobile-based campaigns and coupons boost consumer brand sentiment

  • Consumers will actively seek out certain types of mobile-based campaigns and promotional offers if they directly or immediately benefit them, a new report claims.
  • The 2016 Mobile Consumer Study, produced by mobile marketing technology vendor, Vibes, is awash with statistics demonstrating the importance of targeted mobile interactions and offers for consumers today, not just for ad hoc campaigns, but also in customer engagement and loyalty programs.
  • 60 per cent of consumers surveyed also said they wanted to receive text alerts with updates on their orders from retailers and brands.
  • the report found 77 per cent of smartphone users said mobile offers, such as surprise points or rewards, exclusive content and special birthday messaging, have a positive or very positive impact on their brand loyalty.
  • one-third of smartphone users surveyed currently use a mobile wallet such as Apple Wallet of Android Pay.
  • “This consumer data highlights the tremendous opportunity for marketers to immediately start delivering their branded content into Apple Wallet and Android Pay. It’s a win-win.”said Jack Philbin, co-founder and CEO of Vibes.

Source: CMO

Spotify launches its biggest marketing campaign yet

  • Music streaming service Spotify has launched its Australian ‘Summer is better with music’ campaign, its largest since entering the market in 2012.
  • It has been driven by a data-led approach, utilising a wealth of first party data to understand what’s driving platform engagement during three key music enjoyment moments – fitness, travel and commuting, and partying.
  • The mobile-first campaign, planned and bought by media agency Foundation is running nationally across digital, social and outdoor until the end of February.
  • Outdoor creative for the campaign will again contain bright, eye-catching content in strategically chosen locations in five capital cities, after the success of Spotify’s first foray into out-of-home advertising in 2014, which won OMA’s Creation Collection Award for ‘Best Creative Execution.’
  • Since launching in Australia in May 2012, Spotify has become the leading streaming service for the region, and has been tried by one in three Australians.

Source: Marketing Mag

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