Head of Marketing

Location: melbourne
Job Type: permanent
Salary: $180000 per annum
Contact: Michelle Young
Role Overview

Are you ready to take a leadership role for an iconic organisation at the forefront of a major transformation? This is your chance to shape the future of a trusted public brand, balancing both essential services and innovative growth opportunities.  With a significant digital shift underway, you’ll play a pivotal role in driving customer engagement and behaviour change, while leading high-profile campaigns that span across multiple dynamic business streams.  From overseeing multi-million-dollar initiatives to crafting the next big product launch—this role is for someone who thrives in a fast-paced, evolving environment where creativity meets strategy.  This role will see you drive strategic marketing initiatives across multiple business streams, each with distinct objectives. From leading customer behavior change campaigns to managing complex product launches, you will ensure that marketing supports the organization’s broad transformation goals. You will also lead a diverse team of marketing specialists, driving the development of campaigns that foster growth, engagement, and long-term customer loyalty.  As part of the broader transformation journey, the organization is modernizing its services and expanding its commercial offerings. This is a pivotal role that requires both strategic vision and hands-on leadership to execute marketing programs that meet both digital and customer-focused goals.

Key Responsibilities:
  • Digital & Behaviour Change Marketing:
    • Lead the creation of marketing strategies that promote customer self-service adoption, reduce operational costs, and increase the uptake of digital transactions.
    • Develop and deliver campaigns that target specific customer behaviors, ensuring a shift towards digital channels in key customer touchpoints.
    • Collaborate closely with Product, Tech, and Operations teams to ensure alignment with digital product developments, such as app updates and customer service enhancements.
    • Oversee the marketing for major digital initiatives and other key product launches.
  • Commercial Marketing Leadership:
    • Own the full marketing strategy and execution for a ~$100M business, including managing a ~$5M marketing budget.
    • Drive always-on advertising, lifecycle marketing, and strategic product launches.
    • Lead the development of new TV campaigns and ongoing media strategies, ensuring creative and media performance is optimized.
  • B2B Marketing:
    • Take a lead role in building the B2B marketing capability, working closely with the Head of Sales and Head of Commercial Development.
    • Develop and implement marketing assets to support B2B sales enablement, including sales support materials, sponsorships, and co-marketing efforts.
    • Create long-term B2B growth strategies for a portfolio in its early stages, contributing to both brand development and customer acquisition efforts.
  • CRM & Lifecycle Marketing:
    • Help lay the strategic foundations for CRM at the organization, focusing on customer engagement across all lifecycle stages, from onboarding through to advocacy.
    • Collaborate with the Content team to support email marketing initiatives, ensuring segmentation and targeting efforts lead to optimized engagement and conversion rates.
    • Drive customer retention and cross-sell strategies, while ensuring the integration of new CRM tools and technologies.
  • Team Leadership:
    • Lead and mentor a team of 5 direct reports, fostering a high-performance culture and ensuring the team is aligned with business priorities.
    • Guide the team in managing their day-to-day work and ensuring key marketing initiatives are delivered on time and within budget.
    • Manage the overall marketing budget (~$10M across all streams) to ensure resources are allocated effectively to support key initiatives.
  • Strategic Leadership & Cross-Functional Collaboration:
    • Collaborate with senior leadership and cross-functional teams, including Product, Sales, Legal, Operations, and Technology, to drive the alignment of marketing strategies with business objectives.
    • Influence and guide stakeholders to deliver impactful marketing strategies that drive both commercial outcomes and long-term brand growth.
    • Represent marketing in major cross-functional projects, ensuring marketing is integrated into key initiatives such as IT modernization, product launches, and business transformation.
Ideal Candidate Profile:
  • 10+ years of experience in leading marketing teams and executing end-to-end marketing campaigns, with a strong focus on behavior change, product marketing, and commercial performance.
  • Proven ability to manage large-scale, complex marketing projects across multiple channels, with a demonstrated track record of success in both B2C and B2B marketing.
  • Deep experience in driving digital transformation marketing campaigns, including email marketing, digital advertising, and social media strategy.
  • Highly skilled in data-driven marketing, with a strong ability to analyze performance metrics and use insights to optimize campaigns.
  • Experience working within highly regulated environments, such as government services, health insurance, fintech, or telecommunications.
  • Strong leadership capabilities, with experience managing and developing high-performing marketing teams.
  • Comfortable working in a fast-paced, transformation-driven environment, with the ability to navigate ambiguity and drive results.
Why Join:
  • Pivotal Role in Transformation: Play a key leadership role in an organization undergoing a significant digital and customer service transformation.
  • Leadership Opportunity: Lead a talented team, shape marketing strategy, and influence the organization’s marketing direction across multiple high-impact streams.
  • Broad Impact: Your work will directly contribute to major product launches, customer behavior changes, and the growth of both digital and commercial services.
  • Collaborative and Dynamic Culture: Work within a highly collaborative, fast-paced, and innovative environment that encourages creativity and strategic thinking.
  • Competitive Benefits: Enjoy a competitive salary and benefits package, with the opportunity to contribute to shaping the future of marketing in a major public sector transformation.
If you are a strategic and innovative marketing leader with experience in transformation environments and a passion for driving customer engagement, we would love to hear from you! 

How to apply
Click on the APPLY button or contact Michelle Young on 0483 918 526 for a confidential discussion.

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