Digital Marketing Manager

Location: melbourne
Job Type: permanent
Salary: $100000 - $110000 per annum
Contact: Danielle Martinelli
The Company
My client is a fast-growing education provider in the health and wellness space, recognised as a leader in professional training and development. Their mission is to deliver world-class learning experiences that empower people to thrive in their careers and uplift industry standards globally.

Role Overview
They are seeking a talented Digital Marketing Manager to take ownership of our digital ecosystem, drive growth, and support exciting upcoming projects including a rebrand, new website build, and CRM optimisation. This is a hands-on role where your skills in performance marketing, CRM management, and content execution will make a big impact.

Key Responsibilities
  • Own the digital marketing ecosystem including CRM, website, paid media, and SEO.
  • Lead and execute performance marketing campaigns, overseeing both in-house initiatives and agency partners.
  • Develop and optimise nurture strategies across the customer lifecycle including email campaigns and workflows.
  • Manage and update the website, ensuring strong SEO performance and seamless user experience.
  • Brief and collaborate with designers and content creators to deliver compelling creative assets.
  • Oversee rollout of brand refresh across digital platforms.
  • Analyse campaign performance and provide actionable insights to drive business growth.
  • Improve visibility of lead attribution from ads to revenue.
Major Upcoming Projects
  • Launch of a new website (2026) and rollout of refreshed branding.
  • EDM lifecycle strategy to enhance lead generation and retention.
About You
  • 5+ years of experience in digital or performance marketing.
  • Strong background in high-consideration purchases or education is desirable
  • Experienced with HubSpot, paid advertising, lifecycle marketing, and automation tools.
  • Skilled in copywriting for EDMs, ads, and campaigns.
  • Confident in managing SEO and website optimisation.
  • Highly analytical with strong reporting and competitor research skills.
  • Proactive, resourceful, and able to work at pace while collaborating with internal teams and external partners.
  • A personal interest in health, wellness, or fitness is highly valued.
What they offer
  • An opportunity to lead digital strategy for a respected brand in the health and education industry.
  • A dynamic, collaborative team environment where your expertise will directly shape outcomes.
  • Exposure to major rebranding and website projects.
  • Career growth and development opportunities in a fast-growing organisations
  • Enjoy an agile workplace where ideas are valued and implemented quickly
  • Opportunities to undertake the APPI courses
  • Work from home flexibility and a relaxed dress code (activewear welcome!)
If you’re ready to take ownership of a growing digital ecosystem, drive impactful campaigns, and make your mark within the health and education industry, I’d love to hear from you. 

To apply, click the link or reach out to Danielle Martinelli at Daniellem@sde.com.au with any questions.

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