Head of Marketing

Location: melbourne
Salary: Base salary + 12% super + bonus
Job Type: permanent
Contact: Lucy Garrido
We’re partnering with a well established national brand within the health and wellness industry to appoint a commercially minded Head of Marketing to lead the next phase of growth and brand evolution.
 
This is a rare opportunity to step into a senior leadership role with significant scale, a strong existing customer base, and the chance to shape both brand and commercial performance across a large multi site network.
 
Reporting into the executive leadership team, you’ll lead integrated marketing strategy across brand, digital, CRM, acquisition, local area marketing and customer engagement, while managing a high performing team and agency ecosystem.
 
We’re looking for a modern marketing leader who combines strong brand thinking with sharp commercial acumen and a deep understanding of customer acquisition, retention and performance marketing.
 
Key areas of focus include:
• Leading full funnel marketing strategy across paid, owned and earned channels
• Driving customer growth, lead generation and conversion performance
• Building brand relevance and differentiation in a competitive consumer market
• Leading digital, social, CRM and lifecycle marketing initiatives
• Managing significant marketing budgets with clear commercial accountability
• Partnering cross functionally with operations, sales and executive stakeholders
• Building and mentoring a high performing marketing team
• Leveraging AI and emerging technologies to improve marketing effectiveness and efficiency
 
Ideal background:
• 10+ years’ senior marketing experience within consumer, retail, hospitality, fitness, lifestyle or multi site businesses
• Proven success driving revenue, membership or customer growth
• Strong digital and performance marketing capability
• Experience balancing national brand strategy with local execution
• Commercially astute with strong stakeholder management skills
• Confident leading through growth and transformation environments
 
If you are passionate about health, wellness, consumer brands and driving commercial performance at scale and align with the above experience, we would love to hear from you.
Please click the link to apply or reach out to lucyg@sde.com for any questions.

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