Market trends report

Attracting top talent in the most difficult hiring market

Australia’s job market has experienced unprecedented changes over the last 18 months. We are operating in a workforce shortage and candidate-driven market.

Employees are re-assessing their long-term goals (better salary, bigger benefits packages, more opportunity for advancement, or all three) and are looking for employers that are not undervaluing their skill sets and are willing to pay market-value. To remain competitive, organisations need to shift their focus to employee retention strategies and ramp up their Employee Value Proposition (EVPs).

With digital transformation still leading the greatest changes across the market, we have included dedicated digital trends and insights, to reveal what businesses are focusing on this year, and help inform your marketing strategy decisions.

The Six Degrees Executive Market Trends report provides an insight into the current job market in Australia and trends influencing recruitment. For advice and strategies to help attract and retain great talent in even the most challenging hiring market conditions, download the full report and contact our team of specialist recruiters. 

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Insight on the current job market [Marketing, For Purpose & Digital]:

  • Job market snapshop
  • Advice for recruiting in a highly competitive market:
    • Digital trends
    • Contracting
    • Onboarding and Employee Experience
    • Employee Value Proposition (EVP)
  • Salary insights
  • And much more! 

What you'll get out of this report

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Understand the key drivers influencing the current job market

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Gain insights into the most sought-after skills and roles in demand

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Get detailed salary benchmarks to ensure you remain competitive

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Discover opportunities to enhance your recruitment strategy

Insights on the job market for Marketing, For Purpose & Digital

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Job market snapshot

SEEK’s April 2023 Employment Dashboard points to a market shift with national job ads down by 19.1% since April 2022 while applications per job ad are up. Will the remote working trend continue to accelerate? Learn more in the report.

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How to stay ahead of Digital trends

The traditional lines of ‘B2B’ and ‘B2C’ are being blurred across some organisations. This means businesses who have typically been targeting B2B audiences are employing B2C strategies and tech-stacks to build brand awareness and acquire customers en masse; and vice versa.

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Using contracting as a hiring strategy

Our clients are increasingly seeing contractors as a key element of their ongoing recruitment strategies rather than an ad-hoc or stop-gap solution. Hiring contractors comes with many benefits for employers including reduced risk, budget flexibility amid ongoing market volatility.

Candidates - Partnering with Us
The importance of onboarding

It is crucial to manage the new employee experience carefully during the first six months to avoid attrition. This begins with creating a highly engaging onboarding process. In-demand talent will not hesitate to leave if there is a gap between what was promised and reality.

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Employee Value Proposition (EVP)

With candidates being more selective than ever, employers need to present an attractive offering to entice people to choose them. To cut through the competition with employer branding, create a clear and compelling value proposition and focus on your unique selling point (USP) in the talent market. Find out how to harness your USP by downloading the full report.

Marketing recruitment consultants

Meet our dedicated marketing specialists who connect businesses with skilled professionals across Australia. Their expertise and industry knowledge ensure every placement is the right fit, every time.

Rachel Shermer
Rachel Shermer

Director
Communications & Corporate Affairs, Executive search, Marketing, Sales, Digital , Sydney

Maya Wettenhall
Maya Wettenhall

Associate Director
Marketing, Consumer & FMCG , Melbourne

Michelle Young
Michelle Young

Manager
Marketing, Business to Business , Melbourne

Lucy Garrido
Lucy Garrido

Executive Consultant
Communications & Corporate Affairs, Marketing, Fundraising , Melbourne

Danielle Martinelli
Danielle Martinelli

Senior Consultant
Contracting, Marketing, Not for profit, Fundraising , Melbourne

Natalie Rogers
Natalie Rogers

Practice Lead
Marketing, Contracting, Consumer & FMCG , Melbourne

Hannah Stock
Hannah Stock

Senior Consultant
Marketing, Contracting , Melbourne

Hannah Cummins
Hannah Cummins

Consultant
Communications & Corporate Affairs, Marketing, Consumer & FMCG , Sydney

David Kettle
David Kettle

Consultant
Marketing, Sales , Brisbane

Alexandria Craig
Alexandria Craig

Consultant
Marketing, Sales , Brisbane

Maisie Sheffield
Maisie Sheffield

Senior Consultant
Not for profit, Marketing, Fundraising , Melbourne

Nick Barry
Nick Barry

Executive Consultant
Digital, Marketing , Sydney

Kaylene Clifford
Kaylene Clifford

Senior Consultant
Marketing , Brisbane

Niall O'Donnell
Niall O'Donnell

Consultant
Marketing , Melbourne

Marketing recruitment success stories

Toys R Us logo
Toys R Us logo
Officeworks National Brand Manager logo
National Brand Manager
bel
Country Manager
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GM - Marketing Services
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Marketing & Communications Advisor
AuMake logo
Head of Marketing
Brita-logo
Marketing Director
avery-logo
Head of Marketing
Mortgage Choice logo
General Manager - Marketing
Masterton Homes logo
Marketing Manager
7-Eleven logo
Head of Brand
beyond-logo
Head of Marketing, Partnership Manager
Australian National University logo
Interim Marketing Director
Hallmark logo
Brand manager
LOccitane logo
Marketing Director
MLA logo
Senior Marketing Manager
PZ Cussons logo
NPD Manager
Tomra logo
Head of Marketing