Sales Talent Trends Report · Six Degrees Executive

Trends in consumer, FMCG, and retail

Strong, ongoing demand for sales talent in the consumer, FMCG and retail sectors means employers need to be on their game to attract and retain talent. The pandemic has seriously impacted Australian sales professionals, with many experiencing burnout and exhaustion, which is sparking intention to split from their current employers (15%) and move jobs (40%) within six months.

Supply challenges along with price increases means there is less creativity and strategy in the operational management of buying relationships. This has caused a shift in candidates roles. Businesses need to reassess their expectations as well as be more flexible and agile during the recruitment process.

In this report, our specialist teams of sales recruiters in Brisbane, Melbourne, and Sydney provide insight into consumer, FMCG, and retail talent trends and offer advice on how to attract and maintain sales professionals in the current market.

Contact our specialist sales recruitment team to find the right talent for your team.

Understand the key drivers influencing the current job market

Gain insights into the most sought-after skills and roles in demand

Get detailed salary benchmarks to ensure you remain competitive

Discover opportunities to enhance your recruitment strategy

Time to hire matters

Employers no longer have the luxury of hiring sales talent directly from their sector. Hence, consumer and FMCG companies are broadening their search for sales talent to include professionals in aligned industries with transferrable skills, including younger candidates who have the capabilities to do the job.

two professionals man and woman having a conversation

Employee Value Proposition

Job seekers and employees have more choice in the current job market, so businesses need to have an attractive offering to attract and retain people. Read our latest consumer report with tips to evolve your EVP.

Candidates' needs are rising

Directors, Heads of Channel, National Account Managers, Category Analysts are only the beginning of a long list of sales jobs that are in high demand, and for which our sales recruiters are witnessing a 10-20% rise in salaries. Aside from pay increase, flexibility is now a 'must-have'. For advice and strategies to help attract and retain talent, download our latest report and contact our team of recruitment experts.

The organisational structure is changing

With the ecommerce boom spurring increased investment in digital marketing and systems, many businesses are now combining the functional leadership roles of sales and marketing into one broader commercial director role. To read more about the topic, download our latest report.