Marketing Manager

Location: brisbane
Job Type: permanent
Salary: $165000 - $180000 per annum
Contact: Kaylene Clifford
The Client
Our client is a fast-growing, skincare brand experiencing strong momentum across eCommerce and social selling channels, with Head Office based in Coolum. The business has built meaningful traction and is now preparing for its next phase of structured growth. To support their scaling phase, we are partnering with them to appoint a newly created Head of Marketing designed to bring strategic brand ownership, commercial discipline and marketing structure into the organisation.

About the Position
This is a pivotal leadership role responsible for owning the brand end to end and introducing the systems, cadence and governance required to unlock scalable growth. Reporting directly to the Executive Director, you will act as the senior marketing voice internally while building capability across a junior team and external agency partners. Brisbane-based candidates are encouraged to apply, with flexibility to work from HQ in Coolum one day per week.
  • Own Brand Strategy and Positioning: Develop and embed a clear brand strategy aligned to commercial objectives, ensuring internal alignment and external consistency across all channels.
  • Drive eCommerce and Subscription Growth: Lead performance marketing across Meta, TikTok and YouTube, with a strong focus on retention, repeat purchase and subscription optimisation.
  • Build a Scalable Content Engine: Establish UGC-led content frameworks and structured campaign planning to support sustainable customer acquisition.
  • Strengthen Agency Governance: Manage agency partners across media, creative and analytics, introducing reporting discipline and clear performance accountability.
  • Lead and Uplift the Marketing Function: Coach and mentor a small coordinator-level team, raising capability and introducing structure without compromising pace.
  • Prepare the Brand for Retail Expansion: Support retail readiness through tighter SKU strategy, hero product clarity, claims articulation and buyer-ready commercial storytelling.
  • Act as a Trusted Advisor to the CEO: Balance ambition with operational structure, managing expectations and aligning stakeholders within a founder-led environment.
About You
The successful candidate will be commercially astute, strategically strong and comfortable operating within a high-growth, evolving environment. You will bring maturity, confidence and the ability to introduce structure while preserving entrepreneurial energy.
  • Relevant Category Experience: Background in skincare, beauty, FMCG or DTC subscription-led brands preferred.
  • Strong eCommerce Capability: Proven experience driving digital performance, customer acquisition and retention strategies.
  • Leadership Readiness: Currently a Marketing Manager or Senior Brand Manager ready to step into broader ownership, or an established marketing leader experienced in scale-up environments.
  • Founder Environment Experience: Comfortable navigating ambiguity, working closely with a highly involved CEO and building alignment across stakeholders.
  • Commercial Mindset: Able to connect brand strategy to revenue, margin and long-term enterprise value.
  • Confident and Resilient: Low-ego operator who can introduce systems, accountability and discipline while maintaining team culture and momentum.
Benefits:
  • Coolum Beach location (hybrid flexibility, minimum 1 day onsite)
  • Newly created executive leadership role with genuine growth runway
  • High-impact opportunity to shape the next phase of a scaling brand.


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