2025 Digital, Marketing & eComm in Focus Study report

ACCESS THE TRENDS SHAPING THE DIGITAL, MARKETING, & ECOMMERCE IN 2025

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Welcome to the fifth edition of the Digital, Marketing & eComm in Focus study report 2025!

Year on year, this industry-leading Australian study continues to offer marketing, digital and eCommerce leaders a go-to resource to help navigate an ever changing industry.

The 2025 report offers fresh insights into how teams are adapting to rising commercial pressure, evolving consumer expectations, and the acceleration of GenAI and data-led transformation.

More than 200 marketing, digital and eCommerce leaders across Australia contributed to the 2025 study, sharing how their brand is responding to disruption, building capability, and delivering impact in a more complex, competitive environment.

Whether you're a CMO recalibrating strategy or a digital leader navigating marTech complexity, this report delivers the key trends you need to stay ahead.

Be ready for what's next, download your free report today!

The data within this report was sourced via an online questionnaire containing 66 questions. Responses were collected between February and April 2025.