Inside Digital & eCommerce 2026

In Partnership with 

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Now in its sixth year, the Inside Digital & eCommerce 2026 report is the go-to annual study for marketing, digital and eCommerce leaders navigating an industry that keeps demanding more.

Produced in partnership with Arktic Fox, this year's report focuses exclusively on Retail and Brand Manufacturers (FMCG, Consumer, Lifestyle & Industrial) brands - bringing together perspectives from over 100 senior leaders across Australia on the trends, investments and capability shifts defining 2026.

From AI adoption and retail media growth to talent strategy and data foundations, the report cuts through the noise to deliver the insights that matter for leaders making decisions in a more complex, competitive and fast-moving market.

Why it matters:
Whether you're a CMO recalibrating your strategy, a digital leader building the team and tools for what's ahead, or a hiring manager navigating a specialist talent market - this report gives you the data and perspective to make better data driven decisions.

Download the 2026 report and stay ahead of what's shaping Australian retail and consumer brands right now.

Proudly sponsored by: Bloomreach, Amperity&, and Salsify.

Methodology: Data sourced via an online questionnaire of 55 questions. Responses collected February - April 2026.

Download the report today

Survey contributors

A sample of the brands who have participated in the report.  A big thank you to all the industry leaders who shared their insights. 

Hanes
Brand Collective
Haynes-paint-logo-large
David Jones
Bapcor
Motto Fashion
Bakers Delight
Metagenics
Vision Brands GRP
RYOBI
Remedy
Saputo
B Box
Momentum
Playgro
Sabco
Bega
Carpet Court
Dan Murphys
Diageo
Taubmans
Twinings
Officeworks
Sheet Society
Bunnings
Gazman
Adore Beauty
Woman reading Inside Digital & eCommerce Report 2026 at office desk

What's inside:

This year's study explores how retailers and consumer brands are responding to the forces reshaping the industry including:

    • how organisations are leveraging AI as shopper behaviour evolves
    • investing in eCommerce and digital shelf to grow sales and share
    • building and monetising retail media networks
    • adapting loyalty and personalisation strategies
    • evolving talent models and developing capability for a rapidly changing market
    • and strengthening data and marTech foundations to support long-term growth

The expert authors behind the report

We work closely with leading retail and consumer brands across Australia. If you would like to explore the findings in more detail or discuss hiring within Digital, eCommerce, Marketing or Retail, our specialist team would be happy to help.

Get in touch
Teresa Sperti
Teresa Sperti

Founder & Director
Arktic Fox

Jo Krause
Jo Krause

State Contracting Lead
Six Degrees Executive

Maya Wettenhall
Maya Wettenhall

Associate Director
Six Degrees Executive

Just Retail?

Download our Retail Cut of the Digital, Marketing & Ecomm In Focus Report

NEW INSIGHTS! (3)-1

 

Inside the Retail Edition:

  • Key strategic priorities and emerging pain points across marketing, digital and eComm
  • Loyalty, CX and personalisation in flux — what’s evolving, what’s lagging
  • Data maturity vs. data action — why most aren’t ready for what’s next
  • The MarTech balancing act: low adoption, rising expectations, and a shift to modular tech stacks
  • eCommerce in 2025: profitability, omnichannel integration and expanding customer reach
  • Capability and content challenges holding back the omnichannel promise

Report sponsored by

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Amperity-logo 1
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