Retail & FMCG Update 5

By Suzie McInerney

Published on 18-05-2016

FMCG and retail news update with Suzie McInerney

ANZ opens flagship branch in Sydney CBD

  • ANZ has opened a new flagship branch in Martin Place on the site of its former NSW headquarters.
  • ANZ Group Executive Australia Fred Ohlsson said: “By opening a flagship branch in the heart of Sydney’s traditional finance district, we are reinforcing to our customers the importance we place on growing our presence here in NSW as well as supporting our customers and local businesses.”
  • The new three-level branch in Martin Place is the largest in ANZ’s network. It features the full range of ANZ digital functions, including mobile banking app goMoney, smart ATMs, Apple Pay and internet banking across 21 digital screens customers can use throughout the branch.
  • There are conversational spaces for customers to consult with their banker and dedicated spaces for educational seminars and community events, and a vertical digital wall that spans all three levels of the branch and responds to the environment.
  • Since 2015, ANZ in NSW has opened four new branches, a home loan centre, two business centres as well as refurbishing 18 branches and four business centres.

Source: InsideRetail

Shazam makes KitKat packaging interactive

  • Nestlé has partnered with mobile app Shazam for a consumer promotion that will see millions of Shazam-enabled KitKat bars distributed around the nation.
  • The new campaign is being rolled out via Shazam-enabled packaging, TVC’s, digital marketing and social media, as part of a fully integrated campaign.
  • “We are excited to be the first confectionery brand in Australia to offer this technology on packaging and in doing so truly integrate through the line,” said Chris O’Donnell, head of marketing at Nestle. “There will be over 4.7 million Shazam-enabled Kitkat bars in the Australian market.”
  • Visual recognition was launched in June last year as part of Shazam’s broader product when coupled with the app’s existing audio recognition capabilities, it allows marketers, for the first time, to make all consumer facing touch points clickable, including traditional media, POS and packaging – effectively building a bridge from physical to digital.
  • Shazam’s VP Asia Pacific, Steve Sos said “We have launched over 40 visual campaigns since mid-last year but this is certainly our most ambitious undertaking to date.”

Source: Campaign Brief

Melbourne DFO launches redeveloped precinct

  • Melbourne’s DFO South Wharf has launched its new basement precinct following a $14 million redevelopment and a new loyalty program.
  • The completed expansion project welcomed an additional 22  international and local brands to the transformed basement area including Victoria’s Secret, Tumi, Furla, David Lawrence, Marcs, The North Face, Adventure Megastore and Speedo.
  • As part of the redevelopment, Sylvia Jeffreys from the Today Show, has been named the brand’s new ambassador, launching the new customer membership program, “DFO Insider”.
  • The program is designed to give members first access to a range of exclusive benefits including special retail offers, members-only shopping events, giveaways and the latest fashion tips.
  • DFO South Wharf will also welcome new brands which include Icebreaker, The Cosmetics Company Store, Neverland, Folli Follie and O’Neill, which will open their first outlet stores in the country at DFO South Wharf.
  • DFO South Wharf is home to over 200 local and international brands including Sass & Bide, M.J. Bale, Armani Outlet, Michael Kors and Kate Spade.

Source: InsideRetail

Top UK wine brand headed for Australia

  • The UK’s biggest selling brand of white wine and rose is coming to Australia. Wine supplier Treasury Wine Estates will launch the Blossom Hill range in Australia on May 16.
  • Treasury Wine acquired the Blossom Hill label when it bought the Diageo wine business on January 1 for $US600 million.
  • “It’s been a phenomenal success in the UK, and when we look at the opportunity that it presents in Australia, we get really excited,” Treasury Wine’s managing director for Australia and New Zealand Angus McPherson said.
  • “It’s targeted a little bit at the millenial consumer (aged 20-plus), and a little bit female biased.”
  • McPherson would not disclose how much revenue the company expects Blossom Hill to generate in Australia. “But what I will say is that it will be one of our three major launches in the Australia and New Zealand market over the next 12 months,” he said.
  • “Clearly, we will be incredibly focused behind this brand and expect it to be very successful.”


Myer’s sales lift

  • Department store giant, Myer, reported a 2.1 per cent increase of $675.5 million in the third quarter compared to the previous year.
  • Comparable store sales were up 3.4 per cent in the 13 weeks to April 23 and total sales rose 1.9 per cent to $2.47 billion, or 3.3 per cent on a like-for-like basis.
  • “These results build on our first half performance. We believe they further demonstrate that new Myer is moving in the right direction and that our customers are responding well to the new Myer strategy,” said Richard Umbers, Myer CEO and managing director.
  • Umbers said the momentum in the execution of New Myer is continuing with the rollout of a significant number of new and wanted brands in conjunction with ‘refurbished brand destinations.’
  • Myer said however, that the unseasonably warm start to winter and the federal election have contributed to subdued sales of winter product and would likely weigh on their fourth quarter sales.
  • The department store expects NPAT for FY2016 to be between $66 million and $72 million.

Source: InsideRetail