We all know the digital era has well and truly arrived. Being immersed in this rapidly evolving industry, we’re constantly anticipating the next digital innovation to revolutionise the way we live our life, how we work, how we interact with brands.
With smartphone penetration reaching almost 90% in Australia, there is a fundamental shift in consumer purchasing behaviours. Consumers are connected 24/7, as is our path to purchase.
Rapidly evolving digital talent
Digital transformation is driving new roles and job specialisations that didn’t exist a few years ago. Roles such as Digital Analysts, Content Marketing, Digital Production, eDM Specialists, Lifecycle Marketing and Social Media experts are now common in-house jobs within marketing departments. Senior digital marketers and strategists have more control across the Customer Experience are now driving the digital agenda and transforming business.
With more advertising dollars migrating from traditional channels to digital media and improved ROI capability for investment in digital, the market and demand for digital specialists is rapidly expanding.
Having the best talent within your organisation has never been more critical. Our specialist team immerse themselves in the digital spectrum to remain informed on current changes and trends in the industry. We can guide our clients in unearthing outstanding digital talent to drive game-changing digital strategies and also consult on a strategic level as to how to respond to industry changes and future-proof for success.