A RAPIDLY EVOLVING INDUSTRY
We know the digital era has well and truly arrived. Being immersed in this rapidly evolving industry, we’re constantly anticipating the next digital innovation to revolutionise the way we live our life, how we work, how we interact with brands.
With smartphone penetration reaching almost 90% in Australia, there is a fundamental shift in consumer purchasing behaviours. We are connected 24/7, as is our path to purchase. Because of this shift, new roles and specialisations are cropping up that didn’t exist a number of years ago.
Advertising dollars are migrating from traditional channels to digital media, which has a knock on effect to the demand for savvy digital specialists. Roles such as Digital Analysts, Digital producers, eDM specialists and Social Media experts, that were historically specialised agency roles, are now shifting in house within marketing departments. Senior digital strategists are now being tasked to drive the digital agenda and transform the business.
Having the best talent within your organisation has never been more critical. Our specialist team are meticulous in immersing themselves into the digital spectrum so we are continually informed on current trends across the industry. We can guide our clients in not only unearthing outstanding digital talent to drive game-changing digital strategies within the organisation but also consult on a strategic level as to what role within the ever-changing industry that they need.