Being immersed in the rapidly evolving digital landscape, we see digital innovations revolutionising the way we live our lives, how we work and how we interact with brands.
With improved ROI capability through digital, more investment and advertising dollars are migrating to the remit of Marketing departments. As marketing takes more responsibility for the holistic customer experience across all channels, a variety of more diverse digital roles are appearing and demand for digital specialists is increasing.
As the sector rapidly expands, digital roles have also expanded to include eDM and Marketing Automation Specialists, Lifecycle Marketing and Social Media experts. The rise of Inbound marketing has seen Content Marketing and Digital Production roles become more common.
As smartphone penetration becomes ubiquitous in Australia, a fundamental shift in consumer purchasing behaviours has occurred as consumers are connected 24/7. There is a rising need for specialist digital creatives to create a consistent customer experience across channels. Quality, experienced Graphic, Digital, Visual and Web Designers are in demand.
Digital data, product and transformation
Digital transformation is driving new roles and job specialisations that didn’t exist a few years ago. Roles such as Data Scientists, Digital Analysts and Market and Customer Analytics are now common in-house jobs within marketing departments. Senior digital marketers and strategists have more control of CX are now driving the digital agenda and transforming business.
Having the best digital talent within your organisation has never been more critical. Our specialist Digital team immerse themselves in the digital realm to remain updated on changes and trends in the industry. As specialist digital recruiters, we guide our clients to unearth outstanding talent to drive game-changing digital strategies and can consult on a strategic level to respond to structural changes and future-proof for success.