Executive Director, Destination and Audience

Location: melbourne
Salary: Base salary + 11% super
Job Type: permanent
Contact: Mark Enticott
About the company:

Arts Centre Melbourne (ACM) is Australia’s largest performing Arts venue delivering world-class performing arts in a year-round exciting program. Home to The Australian Ballet, Melbourne Symphony Orchestra, Melbourne Theatre Company and Opera Australia, and situated within the Melbourne Arts Precinct, ACM is part of one of the largest concentrations of cultural and creative organisations and artists in the world. As the organisation moves into an exciting new strategic development phase, a fantastic opportunity has been created for an Executive Director – Destination and Audience to join the executive leadership team.

About the role:

Reporting to the CEO, the role of Executive Director – Destination & Audience will be responsible for creating a captivating destination, weaving together a re-imagined Art Centre comprising Hamer Hall, Theatres building and Sidney Myer Music Bowl with unparalleled customer service, a delicious culinary experience, while ensuring it becomes the go-to place for friends to gather and enjoy. Key responsibilities include:

  • Lead the repositioning of ACM as a key destination and Melbourne tourism landmark through a brand refresh and the development and implementation of a Tourism Plan.
  • Develop, implement and evaluate the strategies and profit & loss across ACM’s commercial functions including food and beverage, event hire, retail and car parking.
  • Create and deliver a customer service environment of excellence across all ticketing, visitor experience and Front of House events.
  • Lead all ACM audience engagement programs through the development and implementation of marketing strategies, designed to maximise attendance and revenue generation across all ACM performance and ancillary revenue streams.
  • Identify, develop and implement short and long-term business development strategies and plans to increase self-generated revenue and maximise growth.
  • Manage and oversee hospitality partner contracts and drive improved performance across ACM’s events and Food & Beverage offer.
  • Lead, motivate and develop ACM customer service, commercial, marketing and communication teams to deliver departmental strategies, ensure staff are skilled and supported to achieve personal and organisational goals.
  • As a member of ACM executive team, be a significant influencer of ACM’s strategic direction and provide high level analysis and input to the development of ACM’s Corporate, Business and overall programming plans.
  • Liaise with key stakeholders including ACM Trust, State Government, and partners to strength ACM profile nationally and internationally.


About you:  

  • Extensive experience in the Hospitality sector with a track record of developing and implementing strategic plans to achieve key business outcomes and financial results.
  • Demonstrated skills and experience in leading successful marketing and communications programs.
  • Extensive leadership and management experience at an executive level, with demonstrated ability to inspire multi-skilled teams with a clear sense of direction to achieve high-quality results.
  • High level of financial management skills and the ability to assess risk and ROI, with experience of managing significant revenue-generating activities.
  • Advanced communication, interpersonal, influencing and negotiation skills with the capacity to interact effectively with a wide range of corporate executives, government officials, arts/creative professionals, senior management, staff, and contractors.
  • Extensive networks in the corporate, media and cultural sectors will be essential to your success in this role.



If you believe you fulfill the requirements of this role and have interest in being a part of this organisation, we would love to hear from you. Please apply today.

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

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