CRM Campaign Manager - 12 month contract

Location: melbourne
Salary: Competitive
Job Type: temporary
Contact: Nicole Cooke
About the opportunity

Join a well-established, international retail powerhouse with a 40-year legacy of success. Our client is a market leader known for embodying values of quality, care, and exceptional customer service. Renowned for fostering true partnerships with franchise members, they have built a brand synonymous with value. With a commitment to developing internal talent and a reputation as an employer of choice, this retail giant is poised for continued growth.  The organisation is currently seeking a CRM Manager to implement end-to-end strategies and campaigns aimed at boosting customer retention and reactivation. The role emphasises the use of a test and learn framework to optimize customer communications, enhance conversion rates, increase engagement, and improve overall customer experience.

High level remit
  • Assist in developing and implementing the broader ANZ CRM annual plan.
  • Manage CRM campaigns end to end.
  • Actively participate in mapping customer journeys to identify opportunities for data segmentation, channel mix, messaging, content, and landing page requirements.
  • Liaise with web and marketing teams to enhance the customer experience of CRM activities.
  • Work with CRM analytics to develop insights into customer segments, post-campaign reporting, and ROI on CRM campaigns.
  • Communicate CRM activity success measures in PCRs and articulate insights derived from campaign results for optimization.
  • Collaborate with Adobe Campaign developers to ensure understanding of CRM campaign briefs and learn about workflow processes impacting campaign outcomes.
  • Identify opportunities for new photography or content needs to support CRM activities and liaise with marketing teams for clear directions with agreed timelines.
  • Identify test and learn opportunities within a framework to drive optimization.
About you
  • Experience using Adobe campaign is desired
  • Experience using large data sets, large volume direct mail campaigns and various CRM platforms
  • A high level of interpersonal skills with the ability to build strategic working relationships with a diverse range of people
  • A strong team player
Culture
  • Hybrid work model 
  • Opportunity to develop and grow
  • Friendly and motivated team
How to apply

Click on the APPLY button or send your CV through to Nicole Cooke on 0449 853 240 or nicolec@sde.com.au If this role doesn’t sound quite right for you but you are open to hearing about new opportunities in Digital, feel free to get in touch or jump on to the website and sign up for our job alerts

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.
Apply now