Marketing Manager

Location: melbourne
Salary: $150000 - $160000 per annum
Job Type: permanent
Contact: Hannah Stock
About the Company
Join an well respected leader in the heavy equipment industry, an authorised dealer for a globally recognised brand. With a rich history spanning nearly a century, this company serves the vital regions of Tasmania and Victoria, providing top-tier construction and mining equipment. They pride ourselves on delivering unparalleled service and innovative solutions, maintaining a steadfast commitment to quality and excellence. The dynamic team enjoys access to cutting-edge technology and a wealth of opportunities for professional growth. Dive into a culture that values sustainability and community engagement, where your work not only drives substantial industry impact but also contributes to regional development.

About the Role
As the Marketing Manager, you will be driving all marketing efforts, shaping the future of the company’s brand and customer engagement. Your responsibilities will include developing a comprehensive marketing strategy, leading dynamic marketing campaigns, and launch a marketing automation transformation to enhance customer interactions and boost conversions. You will manage a team of six and an annual marketing budget of $2M, representing the marketing department both internally and at major industry events.

About You
This role is designed for someone who thrives on challenges and is eager to make a significant impact. You are a dynamic leader in marketing, ideally with experience in the heavy equipment or automotive industries. You are able to confidently present in front of key stakeholders and at significant events. You have experience implementing marketing automation processes (with either Salesforce or Hubspot) to streamline lead qualification and enhance customer interaction. If you are driven to lead, innovate, and transform, this could be the next career step for you.

Competencies:
  • Marketing Automation: Lead the adoption of cutting-edge automation tools like Salesforce or HubSpot to refine lead qualification and supercharge customer interactions
  • Strategic Vision: Craft and execute detailed annual marketing plans that translate broad evaluations into actionable strategies
  • Leadership Excellence: Direct and inspire a diverse team, including Customer Intelligence Analysts, Marketing Communication Managers, and a Brand Coordinator
  • Event Management: Manage the strategy and execution of events, both within the company and on the regional / global stage at industry events
  • Budget Management: Command a $2M marketing budget, optimising spend across a mix of traditional and digital channels
  • Stakeholder Management: Develop crucial internal and external partnerships

Next Steps
Click on the APPLY button or contact Michelle Young on 0483 957 586 for a confidential discussion. If this role doesn’t sound quite right for you but you are open to hearing about new opportunities in Marketing feel free to get in touch or jump on to the website and sign up for our job alerts!

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