Loyalty Manager

Location: melbourne
Salary: $110000 - $120000 per annum
Job Type: permanent
Contact: Nicole Cooke
About The Company:
Six Degrees have partnered with a renowned Australian hospitality Group who are renowned for delivering exceptional dining experiences and a vibrant atmosphere. Their mission is to build brand equity, drive sales, and increase profit through innovative marketing strategies and exceptional customer experiences. They are committed to creating a welcoming environment where guests can enjoy memorable moments with family and friends.

About the Role:
The Loyalty Manager will play a pivotal role in shaping and executing the loyalty component of their Customer Experience Strategy. This role will lead the development of loyalty initiatives, ensuring alignment with overarching business objectives and brand purpose. The successful candidate will be the product owner of their marketing automation and CRM platform (Braze), and will oversee agency relationships, member acquisition, rewards, promotions, and retention strategies.

Key Responsibilities:
  • Lead the development and execution of the loyalty strategy, ensuring alignment with business objectives and brand purpose.
  • Manage the marketing automation and CRM platform (Braze) and oversee agency relationships.
  • Develop and execute member acquisition, retention, and engagement initiatives, ensuring profitability and objective fulfillment.
  • Oversee the omnichannel communication calendar, including planning, forecasting, execution, and reporting.
  • Utilise data analysis to identify opportunities, share insights across the business, and refine member communication design for consistent visual language across platforms.

Ideal Candidate:
  • Previous experience across CRM or Loyalty
  • Strong understanding of CRM platforms 
  • Demonstrated ability to develop and execute loyalty strategies that drive member acquisition, retention, and engagement.
  • Excellent analytical skills with the ability to interpret data and derive actionable insights.
  • Strong project management skills and ability to manage multiple tasks simultaneously.
  • Excellent communication and interpersonal skills.
  • Ability to build and maintain effective working relationships across various departments.
  • Creative thinker with a passion for innovation and continuous improvement.
If you are a dynamic and strategic thinker with a passion for loyalty programs and customer experience, we would love you to hear from you.  APPLY NOW or reach out to Nicole Cooke on 0483 953 976 for more information! 

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.
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