Head of Digital, CRM & Loyalty

Location: melbourne
Salary: Competitive
Job Type: permanent
Contact: Nicole Cooke
About the Company

Our client is a leader in the hospitality industry, known for revolutionising customer engagement through digital transformation, loyalty innovation, and MarTech advancements. With a strong national presence, they are at the forefront of creating exceptional customer experiences, leveraging first-party data, AI-driven automation, and cutting-edge marketing technology to drive loyalty and retention.
As they continue to expand, they are seeking a strategic Head of Digital, Loyalty & CRM to lead their omnichannel engagement strategy and futureproof their digital marketing capabilities.

About the Role

This is a unique opportunity to drive loyalty, CRM, and digital innovation for a leading hospitality brand. Reporting directly to the CMO, you will take ownership of digital engagement, customer data strategy, and marketing automation. This role is instrumental in shaping the future of customer experience, with a clear path to expanded leadership responsibilities.

Key Responsibilities
  • Develop and execute a comprehensive digital & CRM strategy to enhance customer retention and engagement.
  • Own and optimise MarTech platforms, including Braze (CRM), mParticle (CDP), and Google Analytics.
  • Lead a team across Loyalty & Customer Experience, driving high-performance outcomes.
  • Oversee SEO, SEM, and paid media strategies, collaborating with agencies and internal teams.
  • Drive app and loyalty program engagement, ensuring continuous growth and optimisation.
  • Leverage AI-driven personalisation and automation to enhance digital marketing effectiveness.
  • Work cross-functionally with Finance, IT, and Digital Developers to align strategies with business goals.
  • Monitor and report on CRM, loyalty, and digital performance metrics, providing actionable insights.
  • Mentor and develop direct reports, fostering an innovative and data-driven culture.
  • Manage agency relationships, with a long-term vision to bring performance marketing in-house.
About You

We’re looking for a strategic, data-driven leader with a passion for digital transformation and customer loyalty.

You’ll bring:

Experience & Technical Skills
  • Strong background in digital marketing, CRM, or loyalty marketing.
  • Experience in hospitality, QSR, sports, or high-frequency customer engagement industries is highly desirable.
  • Proficiency in Braze, mParticle, Google Analytics, and performance marketing tools.
  • Expertise in SEO, SEM, paid media, and omnichannel customer engagement.
  • Strong data analytics and segmentation skills to optimize marketing initiatives.
Leadership & Strategic Thinking
  • Proven experience in mentoring and leading teams.
  • Ability to translate data insights into strategic marketing decisions.
  • Experience working cross-functionally with internal stakeholders and external agencies.
  • A forward-thinking, innovative mindset, with a focus on digital transformation.
Why Join?
  • Lead high-impact digital transformation projects within a fast-paced, innovative organisation.
  • Work with a collaborative, high-performance team dedicated to customer engagement excellence.
  • Be at the forefront of MarTech, AI-driven automation, and data-driven decision-making.
  • Clear career progression opportunities into senior leadership roles.
  • Hybrid work environment, offering flexibility and work-life balance.
Apply Now

If you’re ready to make a significant impact in digital and CRM strategy, click APPLY or reach out to Nicole Cooke at nicolec@sde.com.au or 0483 953 976. If this role isn’t the perfect fit, but you’re open to exploring opportunities in digital and eCommerce, connect with Nicole on LinkedIn.

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

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