Product Marketing Specialist

Location: melbourne
Job Type: permanent
Salary: $90000 - $110000 per annum
Contact: Hong Silver
About the Client
Our client is a respected organisation in the financial services industry, known for providing innovative technology solutions that support broker success and business efficiency. They are currently seeking a strategic and hands-on Product Marketing Specialist to help drive adoption and usage of their proprietary CRM and digital tools.

About the Role
As the Marketing Specialist –, you’ll be responsible for increasing engagement with the client’s broker-facing CRM platform. This role is a unique blend of strategy, content development, and digital campaign execution. You’ll work cross-functionally with product, IT, sales, and marketing teams to bring the CRM’s value proposition to life and build member loyalty through effective communications and campaigns.

Key Responsibilities
  • Plan and implement integrated marketing initiatives that drive user acquisition and product engagement.
  • Create compelling content including user guides, web tutorials, videos, product updates, blog posts, and sales collateral.
  • Communicate product updates and service notifications clearly and efficiently across digital channels.
  • Analyse usage data and campaign results to provide insights and recommendations.
  • Support acquisition campaigns by highlighting competitive advantages and product benefits.
  • Collaborate with Sales to create training materials and support product education efforts.
  • Stay informed on competitive platforms and market trends to shape messaging and strategy.
What You’ll Bring
  • A degree in Marketing or a related discipline, or equivalent hands-on experience.
  • 5+ years of B2B marketing experience, ideally in SaaS, tech, or related industries.
  • Strong content development skills with experience across digital, video, and sales enablement.
  • Confidence working with CRM platforms (Microsoft Dynamics experience a plus) and marketing automation tools.
  • Strong analytical, problem-solving, and campaign management capabilities.
  • Excellent stakeholder engagement and cross-functional collaboration skills.
  • A proactive mindset, with a passion for learning and staying ahead of digital trends.
Why Join?
  • Join a forward-thinking business focused on digital transformation and customer success.
  • Play a central role in the marketing strategy of a key business platform.
  • Hybrid working model offering flexibility and autonomy.
  • A collaborative and supportive team environment with room to grow.

Next Steps
To apply, click the APPLY button or contact Hong Silver at hongs@sixdegreesexecutive.com.au for a confidential chat. If this role isn’t quite the right fit but you’re open to exploring other marketing opportunities, we’d still love to hear from you—or visit the Six Degrees website to sign up for job alerts.

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