Performance Marketing Specialist
| Location: | melbourne |
| Salary: | $110000 - $120000 per annum |
| Job Type: | permanent |
| Contact: | Niall O'Donnell |
The Business
A fast-growing Australian consumer business is redefining what modern entertainment and community engagement can look like. Built around high-impact digital campaigns, premium lifestyle prizes, and an incredibly engaged online audience, the business has scaled rapidly in a short space of time and is now firmly established as a major player in a highly competitive category. With significant monthly media investment, a loyal customer base, and ambitious growth plans ahead, the business sits at the intersection of performance marketing, eCommerce, entertainment, and brand. Campaigns move quickly, creative output is constant, and data drives almost every decision. The environment is entrepreneurial, high-energy, and hands-on. There’s strong backing from founders who are deeply invested in growth, but also genuine appetite for bringing in experienced operators who can elevate capability, optimise performance, and help shape the next phase of the business. For someone who thrives in fast-moving digital businesses, enjoys visible impact, and wants to work in a brand that’s scaling aggressively rather than maintaining the status quo, this is a genuinely exciting opportunity.
The Role
An newly created opportunity exists for a hands-on Digital Performance Marketing Specialist to take ownership of large-scale Meta Ads campaign execution, optimisation and performance across multiple brands. This role is best suited to someone who genuinely enjoys being inside Meta Ads Manager daily. This includes full ownership of building, testing, scaling and optimising campaigns directly. You will manage a significant Meta Ads budget focused on customer acquisition, campaign performance and growth. Additional exposure to Google Ads, YouTube and other paid channels is highly regarded, however Meta Ads will be the core focus of the role.
Melbourne-based role with potential to be fully remote after onboarding process.
Key Responsibilities
• Build, launch and manage high-performing campaigns directly inside Meta Ads Manager
• Manage a large Meta Ads budget across multiple campaigns, audiences and customer acquisition initiatives
• Oversee day-to-day Meta campaign activity including budgets, targeting, retargeting, bid strategies and scaling
• Continuously monitor and optimise Meta Ads performance to improve ROAS, CPA and overall acquisition efficiency
• Test audiences, creative angles, hooks, offers and campaign structures to identify winning combinations
• Analyse Meta Ads campaign data and make fast, commercially driven optimisation decisions
• Support campaign execution across Google Ads, YouTube and other paid acquisition channels where relevant
• Work closely with internal stakeholders on campaign launches, promotions and growth initiatives
• Provide ongoing reporting, insights and practical recommendations based on live campaign performance
• Stay up to date with Meta platform changes, trends and emerging opportunities across paid social
Must Haves
• Strong hands-on experience managing campaigns directly inside Meta Ads Manager
• Proven experience managing and optimising large Meta Ads budgets
• Strong understanding of ROAS, CPA, CTR, CPC and conversion metrics
• Experience across audience testing, retargeting and campaign optimisation
• Commercial, analytical and performance-driven mindset
• Ability to work autonomously in a fast-paced environment
• Google Ads experience highly regarded
What To Do
Please click APPLY NOW, or contact Niall O’Donnell at 0497 208 382 for a confidential conversation.
Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.
Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.
A fast-growing Australian consumer business is redefining what modern entertainment and community engagement can look like. Built around high-impact digital campaigns, premium lifestyle prizes, and an incredibly engaged online audience, the business has scaled rapidly in a short space of time and is now firmly established as a major player in a highly competitive category. With significant monthly media investment, a loyal customer base, and ambitious growth plans ahead, the business sits at the intersection of performance marketing, eCommerce, entertainment, and brand. Campaigns move quickly, creative output is constant, and data drives almost every decision. The environment is entrepreneurial, high-energy, and hands-on. There’s strong backing from founders who are deeply invested in growth, but also genuine appetite for bringing in experienced operators who can elevate capability, optimise performance, and help shape the next phase of the business. For someone who thrives in fast-moving digital businesses, enjoys visible impact, and wants to work in a brand that’s scaling aggressively rather than maintaining the status quo, this is a genuinely exciting opportunity.
The Role
An newly created opportunity exists for a hands-on Digital Performance Marketing Specialist to take ownership of large-scale Meta Ads campaign execution, optimisation and performance across multiple brands. This role is best suited to someone who genuinely enjoys being inside Meta Ads Manager daily. This includes full ownership of building, testing, scaling and optimising campaigns directly. You will manage a significant Meta Ads budget focused on customer acquisition, campaign performance and growth. Additional exposure to Google Ads, YouTube and other paid channels is highly regarded, however Meta Ads will be the core focus of the role.
Melbourne-based role with potential to be fully remote after onboarding process.
Key Responsibilities
• Build, launch and manage high-performing campaigns directly inside Meta Ads Manager
• Manage a large Meta Ads budget across multiple campaigns, audiences and customer acquisition initiatives
• Oversee day-to-day Meta campaign activity including budgets, targeting, retargeting, bid strategies and scaling
• Continuously monitor and optimise Meta Ads performance to improve ROAS, CPA and overall acquisition efficiency
• Test audiences, creative angles, hooks, offers and campaign structures to identify winning combinations
• Analyse Meta Ads campaign data and make fast, commercially driven optimisation decisions
• Support campaign execution across Google Ads, YouTube and other paid acquisition channels where relevant
• Work closely with internal stakeholders on campaign launches, promotions and growth initiatives
• Provide ongoing reporting, insights and practical recommendations based on live campaign performance
• Stay up to date with Meta platform changes, trends and emerging opportunities across paid social
Must Haves
• Strong hands-on experience managing campaigns directly inside Meta Ads Manager
• Proven experience managing and optimising large Meta Ads budgets
• Strong understanding of ROAS, CPA, CTR, CPC and conversion metrics
• Experience across audience testing, retargeting and campaign optimisation
• Commercial, analytical and performance-driven mindset
• Ability to work autonomously in a fast-paced environment
• Google Ads experience highly regarded
What To Do
Please click APPLY NOW, or contact Niall O’Donnell at 0497 208 382 for a confidential conversation.
Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.
Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.
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Back to Job Details
- Contract Type permanent
- Reference BH-35393
- Industry
-
Salary$110000 - $120000 per annum
-
Contact Name
Niall O'Donnell
Performance Marketing Specialist
Job Application
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