GM Digital Marketing

Location: brisbane
Salary: Competitive Salary, Bonus & Benefits
Job Type: permanent
Contact: Chris Barr
Our Client is a multi-site healthcare business operating across Australia and New Zealand with a strong and growing network. As part of their strategic investment, they have created the role of General Manager – Digital Marketing to join them to elevate digital performance and build capability in-house.

The Role reports to the CEO, and has full accountability for digital marketing performance across the business. You will lead the strategy and execution across all digital channels, with a clear focus on driving acquisition, improving conversion, and delivering measurable ROI. This is a hands-on leadership role, combining strategic direction with execution.

A key priority will be building a best-in-class in-house digital capability, reducing reliance on agencies while lifting overall performance across paid, owned, and earned channels. Key responsibilities include:
  • Own end-to-end digital performance across Paid Search, SEO, Social, and website/CRO
  • Drive customer acquisition, conversion, and ROI through data-led optimisation
  • Build and lead an in-house digital team, transitioning away from agency reliance
  • Oversee website performance, UX, and conversion to improve customer journeys
  • Partner with marketing and operational teams to align digital activity with business priorities
We are looking for a commercially driven digital leader with a strong performance marketing background and a track record of linking digital activity to business outcomes. You’re comfortable operating in complex environments and thrive where accountability is high and impact is measurable.
  • Proven experience operating at GM, Head of, or equivalent level in digital marketing within a multi-site or branch network model
  • Strong paid media and search expertise, managing large budgets and complex campaigns
  • Track record of improving conversion, cost efficiency, and ROI across digital channels
  • Experience building or scaling in-house digital capability and teams
  • Hands-on, pragmatic leader who can operate at both strategic and tactical levels
What’s on Offer
  • High-impact leadership role reporting directly to the CEO
  • Opportunity to build and shape a best-in-class digital function
  • Growth-focused business with a clear performance agenda
Click [Apply now] or contact Chris Barr on 0485 858 839 or at chrisb@sde.com.au

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