Senior Brand Manager, ANZ

Location: Remote
Salary: Competitive
Job Type: permanent
Contact: Alexandria Craig
Six Degrees Executive is extremely proud to be partnering with Celsius Holdings again as they continue to build out their marketing team across Australia and New Zealand. Following significant growth across the region, Celsius is now looking for an experienced Senior Brand Manager, ANZ to help lead the next phase of the CELSIUS brand locally. 

This is a genuinely exciting opportunity to join a fast-growing global business, work closely with the Head of Marketing, ANZ and take real ownership across brand strategy, campaigns, partnerships, innovation and team leadership.

About Celsius
Celsius Holdings Inc. is a global functional beverage company behind CELSIUS®, one of the world’s fastest-growing energy drink brands. Born in fitness, CELSIUS has helped pioneer the rapidly growing better-for-you functional beverage category, creating products that connect with active, on-the-go consumers.

With strong global momentum and continued investment across Australia and New Zealand, Celsius is growing quickly and creating exciting opportunities for its people to grow alongside it.

The Role
Reporting to the Head of Marketing, ANZ, the Senior Brand Manager will lead the development and execution of the CELSIUS brand strategy across Australia and New Zealand. This role offers a strong balance between strategy and hands-on delivery. You will shape annual brand plans, bring global positioning to life locally and lead integrated campaigns across digital, retail, partnerships, events and experiential activity. You will also play an important leadership role across the wider marketing team, managing a Brand Manager, Social Media & Talent Manager and Marketing Coordinator.

This would suit someone who enjoys moving quickly, taking ownership and working in a business where ideas can turn into action. What You Will Be Responsible For:

Brand Strategy and Planning
  • Partner with the Head of Marketing, ANZ to develop and deliver the CELSIUS brand strategy and annual marketing plan.
  • Lead the annual brand planning process across Australia and New Zealand.
  • Translate global brand direction into locally relevant campaigns, storytelling and product launches.
  • Identify new opportunities to build brand awareness, consumer engagement and market share.
  • Manage budgets and ensure investment is focused across the most impactful activities.
Campaigns and Innovation
  • Lead integrated campaigns from initial strategy and creative development through to execution and measurement.
  • Deliver activity across digital, social, retail, media, experiential and consumer channels.
  • Brief and manage creative, media and specialist agency partners.
  • Manage campaign timelines, budgets, KPIs and reporting.
  • Work closely with internal teams and external suppliers to support product innovation and new product launches.
Partnerships and Consumer Engagement
  • Identify and manage partnerships across fitness, sport, lifestyle, music, entertainment and culture.
  • Lead consumer events, sampling programs and brand activations that create meaningful connections with the CELSIUS consumer.
  • Stay close to emerging trends and cultural opportunities that can build brand relevance in market.
Stakeholder Management
  • Work closely with commercial, distributor, global and regional teams to ensure strong alignment and execution.
  • Partner with PR and internal communications teams to maximise earned media opportunities.
  • Build strong relationships with agencies, suppliers and external partners.
  • Ensure all brand activity remains consistent with Celsius’ global identity, tone of voice and local compliance requirements.
Team Leadership
  • Lead, coach and develop a talented local marketing team.
  • Set clear priorities, deliverables and expectations.
  • Create a collaborative, accountable and high-performing team environment.
  • Support the Head of Marketing across broader ANZ marketing priorities.
About You
You will be an experienced brand marketer who is commercially minded, creative and comfortable working in a fast-paced, entrepreneurial environment. Ideally, you will bring:
  • 5+ years of experience across brand management or marketing within FMCG, beverages, lifestyle or another consumer-led category.
  • Strong experience developing and delivering integrated campaigns from strategy through to execution.
  • A solid understanding of brand strategy, consumer engagement, innovation and product launches.
  • Experience managing agencies, budgets and multiple projects at once.
  • Strong commercial acumen and the ability to turn data and insights into action.
  • Excellent communication, influencing and stakeholder management skills.
  • Previous people leadership or team management experience.
  • A proactive, organised and adaptable approach.
  • Strong ownership, accountability and a genuine willingness to get involved.
  • An interest in wellness, fitness, beauty, university culture, music and entertainment.
  • A relevant tertiary qualification in Marketing, Communications, Business or a related field.
Why Celsius?
  • Join one of the world’s fastest-growing energy drink brands at an exciting stage of its ANZ journey.
  • Take ownership of a highly visible brand across Australia and New Zealand.
  • Work within a fast-paced and entrepreneurial business where initiative is genuinely valued.
  • Gain exposure to global brand strategy while having the freedom to shape local market execution.
  • Lead and develop an established marketing team.
  • Enjoy a flexible, remote working environment.
  • Receive a competitive salary and benefits package.
  • Join a collaborative team that values creativity, authenticity and commercial results.
For someone who loves building brands, developing people and creating campaigns that genuinely connect with consumers, this is a rare opportunity to join Celsius while the brand continues to accelerate across the region.

For a confidential discussion, please apply or contact Alexandria Craig at Six Degrees Executive via alexandriac@sde.com.au.

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