Brand Manager

Location: melbourne
Salary: Competitive
Job Type: permanent
Contact: Niall O'Donnell
Melbourne's Eastern suburbs | Permanent | Hybrid

A Brand Manager opportunity with a global, market-leading organisation operating across paints, coatings, sealants, building products and cleaning solutions.
The ANZ business has a strong entrepreneurial culture, with a lean and empowered local team that gives marketers genuine ownership to shape strategy, identify growth opportunities and drive commercial performance. Despite being part of a large global organisation, the local business operates with a start-up mindset, agile, hands-on and highly collaborative.
This role sits within the paints and coatings portfolio, managing a well-established premium product range with strong consumer and trade recognition. The portfolio is already performing strongly, but there is a clear mandate to modernise the brand, broaden its appeal and unlock new areas of growth.

Key Responsibilities
  • Own the brand strategy, annual marketing plan and growth roadmap.
  • Manage a 100-SKU paints and coatings portfolio, including positioning, pricing, promotion, margin, pack-price architecture and range optimisation.
  • Identify opportunities to expand into adjacent categories and develop the portfolio for future growth.
  • Lead NPD end-to-end, from identifying consumer and customer opportunities through to launch and commercial execution.
  • Develop and execute integrated campaigns across digital, social, retail media, in-store and trade channels.
  • Own and manage a significant A&P budget, ensuring investment delivers measurable commercial outcomes.
  • Lead agency partners across creative, content, paid media, social, search and influencers.
  • Build stronger customer and channel strategies in partnership with key retail and trade customers.
  • Partner closely with Sales to drive visibility, engagement and sell-through across key channels.
  • Use consumer insights, market data and commercial performance to identify opportunities and inform portfolio decisions.
  • Present brand strategy, performance and growth opportunities to senior local and global stakeholders.
  • Lead cross-functional teams to ensure marketing plans translate into strong go-to-market execution.
Must Haves:
  • Proven experience in Brand Management, Product Marketing or Commercial Marketing, ideally at BM/SBM level.
  • Demonstrated ownership of product portfolios, NPD and commercial growth strategies.
  • Comfortable managing complex SKU portfolios and making decisions around range, pricing, promotion and portfolio performance.
  • Strong commercial acumen across sales, margin, P&L, market share and promotional ROI.
  • Strong understanding of consumer insights, positioning, go-to-market and integrated campaign execution.
  • A genuine hands-on approach, comfortable developing the strategy and rolling up your sleeves to execute.
  • Strong stakeholder management and influencing skills across Sales, Finance, Supply Chain, agencies and senior leadership.
  • Comfortable making decisions in an entrepreneurial, fast-moving environment without having all the answers.
  • Experience across paints, coatings, hardware, tools, building products, industrial, manufacturing or another technical/product-led category would be highly advantageous.
  • Bunnings, Mitre 10 or broader retail/trade channel experience would be a strong advantage.
Why This Role?
  • Own a premium portfolio with strong growth and significant headroom.
  • End-to-end ownership across 100 SKUs, NPD, digital, trade and retail.
  • Shape the next phase of growth through repositioning, innovation and new category expansion.
  • Work with a heritage portfolio trusted by both trade professionals and DIY consumers, with a clear opportunity to modernise and broaden its appeal.
  • Join a global organisation with a genuinely entrepreneurial ANZ culture, global scale without the typical corporate layers.
  • High visibility and the opportunity to directly influence strategy, commercial performance and the future direction of the portfolio.
  • Ideal for a marketer looking for genuine ownership, autonomy and the opportunity to make a visible impact.

How to Apply:
To apply, click the APPLY NOW button to submit your CV for review. For more information get in touch with Niall O'Donnell on 0497 208 382. If this role doesn’t sound quite right, but you’re interested in exploring new opportunities, sign up to our job alerts via the Six Degrees website or connect with Niall and follow Six Degrees Executive on LinkedIn.

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