Performance Marketing Manager

Location: melbourne
Salary: Competitive
Job Type: temporary
Contact: Danielle Martinelli
Performance Marketing Manager | Health & Fitness | 4-Month Contract | Melbourne (Hybrid)

This is a 4-month contract running Performance for a global fitness app through its biggest stretch of the year: Cyber campaign time from November into the New Year!

It's a subscription business, so success means getting the right people into a trial and converting them to paying subscribers at the right cost. You'll work across media, creative testing and the funnel itself, from the ad all the way through to the App Store and paywall.
The details

The details
  • 4-month fixed-term contract, starting ASAP
  • Hybrid: 2 days in the Cremorne office, 3 from home
  • Reports to the Director of Marketing & Performance
  • One direct report, a Performance Specialist
What you'll actually be doing
  • Running the day-to-day: campaign builds, optimisation, budget pacing and creative testing across app and web
  • Owning the creative testing roadmap: hooks, concepts, formats, talent and offers, and turning the results into clear briefs for Production
  • Working with the GTM, Lifecycle, Data and Product teams to improve landing pages, paywalls and App Store conversion
  • Manage a large media budget across Meta, TikTok and Apple Ads 
  • Own reporting on ROAS, CAC, cost per trial, conversion and LTV
  • Analysis the data to improve performance, explains what happened, why it happened and what should change
  • Lead and support the Performance Specialist
You'll be a good fit if you have
  • 6+ years in paid media or performance, with hands-on experience Meta, TikTok and Apple Search Ads 
  • Experience managing large budgets, and you think about commercial outcomes, not just platform metrics
  • Real experience running structured creative testing, not just ad-hoc A/B tests
  • A good understanding of app and web funnels and of attribution
  • Experience managing junior team members
  • Ideally, a background in subscription, digital consumer or tech businesses
If you're a contractor, between permanent roles, or want a serious subscription brand on your CV over summer, click apply or reach out for me details.

Danielle, Six Degrees Executive: daniellem@sde.com.au

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