National Sales Manager

Location: brisbane
Salary: Executive salary & incentives
Job Type: permanent
Contact: David Kettle
National Sales Manager | Foodservice & Wholesale Distribution
  • Newly created national leadership role with a growing Australian food distribution group
  • Lead and develop interstate sales teams across four states
  • Attractive executive package including vehicle allowance and performance incentives
The Company
Our client is a well-established and highly regarded Australian business operating within the foodservice and wholesale distribution sector. With a strong reputation for quality products, customer service and long-standing relationships, the business has built a loyal customer base across the hospitality industry.

Following significant investment and recent acquisitions, the group is entering an exciting period of national expansion. With operations across Queensland, New South Wales, Victoria and South Australia, the business is focused on strengthening its national presence while maintaining the culture and customer relationships that have contributed to its success.

An opportunity now exists for an experienced National Sales Manager to join the executive leadership team and play an important role in the next stage of growth.

The Opportunity
Reporting directly to the CEO, this newly created position will take responsibility for national wholesale sales performance, leading and developing an established team of approximately 12 to 14 sales professionals across multiple states.

This is a genuine leadership opportunity requiring someone who can bring structure, commercial discipline and consistency to the sales function while maintaining a strong focus on customer relationships and profitable growth.

Working closely with the CEO, Procurement, Finance and operational teams, you will have the autonomy to drive sales performance, improve gross profit outcomes and develop the capability of the wider sales team.

Key responsibilities include:
  • Lead, coach and motivate interstate sales teams, building a high-performance and accountable sales culture.
  • Drive national sales performance across revenue, customer growth, retention and gross profit targets.
  • Develop and implement consistent sales processes, reporting and performance measures across the group.
  • Identify opportunities to improve commercial capability, pricing strategies and profitability.
  • Build and maintain relationships with major national accounts, identifying opportunities for further growth.
  • Work closely with Procurement and Operations to align sales strategies with product availability, pricing and market conditions.
  • Support the integration and development of sales functions across multiple locations.
  • Contribute to the broader national sales strategy and long-term growth objectives.

About You
We are looking for a commercially minded and engaging sales leader who genuinely enjoys developing people and driving results.

You will bring a balance of strategic thinking and hands-on leadership, with the ability to build strong relationships, influence stakeholders and create a positive, results-driven team environment.

Ideally, you will demonstrate:
  • Proven experience in a senior sales leadership role, ideally within foodservice, wholesale distribution, FMCG or a related industry.
  • Experience leading and developing sales teams, with exposure to multi-site or interstate operations highly regarded.
  • Strong commercial and financial acumen, particularly around gross profit, margins, pricing and sales performance.
  • A demonstrated ability to drive customer growth, retention and profitable revenue.
  • Experience working in a fast-paced environment where product availability, pricing and customer requirements can change quickly.
  • Strong communication and interpersonal skills, with the ability to motivate, influence and bring people along with you.
  • A practical, adaptable and collaborative leadership style.
Experience within foodservice or perishable products would be highly regarded, however we are equally interested in proven sales leaders from related wholesale and distribution environments.

Importantly, we are looking for someone with the right character, energy and leadership approach. An experienced State or Regional Sales Manager ready to take the next step into a national role is encouraged to apply.

What's on Offer
This is an opportunity to join a well-supported and growing national business at an important stage of its development.

You will have the opportunity to shape and strengthen the national sales function, develop a capable team and make a genuine contribution to the company's continued success.

The role offers an attractive remuneration package including a competitive base salary, superannuation, vehicle allowance and performance-based incentives.

Hit Apply, or for a confidential discussion, please contact David Kettle on 0480 002 516 or davidk@sde.com.au.

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