Head of Social Media

Location: melbourne
Salary: Competitive
Job Type: temporary
Contact: Danielle Martinelli
Head of Social
Location: Cremorne (two days per week in office)
Contract: 6 months
Reports to: Marketing Director

About the role
Own and scale a growth-focused social media function across all relevant platforms. You’ll set the strategy for each channel, lead a small team, and make sure social drives real outcomes, from reach and engagement through to app sign-ups, trials and paying members.

What you’ll do
  • Own the end-to-end social strategy and the role each platform plays in the wider marketing funnel
  • Set content direction and publishing rhythm, delivering high-volume, platform-native content
  • Write clear, channel-specific briefs for production, including creator and trainer requirements
  • Lead creator and trainer activity, bringing it back into marketing
  • Track performance and turn insights into recommendations
  • Protect brand integrity and manage community escalations
  • Bring cultural and community insight into wider marketing planning
What you bring
  • 7+ years in social media or digital marketing
  • Hands-on knowledge of platforms, algorithms and culture, including Instagram, TikTok, Facebook and YouTube
  • Experience leading social across multiple platforms or brands with distinct voices
  • Experience managing people and directing talent or creators
  • A track record of connecting social activity to acquisition and commercial outcomes
  • Experience in consumer, subscription, health, fitness or lifestyle brands is a plus

If this sounds like you, apply via the link or get in touch if you want to chat first.

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