Copywriter

Location: sydney
Salary: Competitive
Job Type: permanent
Contact: Kali Biase McInally
Exciting Opportunity for an indidivual who loves to be a creative storyteller!

About the Client

  • Our client is a Global outdoor and recreational retailer who take their adventure and gear seriously! 



About the Role:
  • Our Client is looking for an experienced copywriter - Somone who has a unique ability to conceptualise, develop and manage compelling content to inspire and engage customers. Our preferred candidate will have an affinity with the outdoor, demonstrated experience in a similar role (5+ years experience is preferred), have a holistic view of content strategies, a creative mindset, and an entrepreneurial spirit to drive brand loyalty, customer engagement, and sales.
  • You will be working with a team of creative professionals to support and grow the business, the role reports into the Global Marketing Director.
  • Key Objective is to create brand communication that meets defined goals for multiple marketing channels.
Key Activities 

  • Writing copy that drives engagement and action for various medium, such as brand message/campaigns, product features and benefits, digital platforms, etc.
  • Help develop creative concepts and content strategies for both digital and print.
  • Deep understanding on how to stablish customer persona, brand-voice, and SEO best-practices.
  • Understand digital measurement metrics in SEO, information architecture and social media platforms
  • Work with Web designers, Web Site Coordinators and regional Marketing Managers – to deliver stories that align with business goals
  • Have an understanding of Google Analytics and contribute to marketing strategies.
  • Participate in brainstorms and content ideation.
  • Provide insights and recommendations on industry copywriting trends.

Position Requirements

  • A minimum of 5 years of experience in copy writing with excellent communication skills, both written and verbal.
  • Experience crafting brand voice, tone, and style guides ensuring consistent language across multiple touchpoints.
  • History of creating copy that performed well and drove attention.
  • Creative, innovative personality that is always thinking outside of the box.
  • Work independently as well as collaboratively in a team environment.

Location - Sydney/Perth ideally and will mainly be working from home
Apply now