Customer Lifecycle Manager Aus and NZ

Location: richmond
Salary: $100000 - $132600 per annum
Job Type: permanent
Contact: Corrine Altass
About the company:

Our client is a hugely successful global business and an organisation who pride themselves on delivering first to market innovation with strong ties to the community, first class customer experience and brand connectivity. They are now looking for their next Customer Lifecycle Manager for Australia and New Zealand.

About the role:

The role of the Customer Lifecycle Manager is to increase the engagement and value of our clients members. Their loyalty program has picked up 2 awards for Best Loyalty program (Inside Retail 2020 and QSR Media Awards 2020) and they are now searching for someone who can help drive retention across Australia and New Zealand. If you enjoy people, technology and data then this role allows you to create personalized experiences and behavioural change.

Key responsibilities include

• Develop and execute sales growth strategy for loyalty members
• Create a segmentation model, profiling members and manage lifecycles to increase like for like value by moving segments
• Create a culture of customer journey mapping that can be aligned to the new Martech platform being onboarded March 2023
• Create a new 'Welcome' journey for newly recruited members
• Embed a process of regular data cleaning, updating and validating
• Monitor campaign effectiveness against agreed KPIs and complete post campaign analysis and make recommendations based on key learnings

Outcomes and Success 
• Increase in active members
• Growth in sales value of members
• Achievement of successful migration to new Mar-tech system

Profiles & Experience
• 2 – 5 years’ experience in marketing automation 
• Demonstrated experience in digital marketing and product development
• Good communication and interpersonal skills
• Someone that can show initiative and is a proactive problem solver
• Must have strong technical abilities
• Good cultural fit 

Culture
• Flexible working environment 
• A team that encourages collaboration and learning
• Lots of opportunities for growth

How to apply:
To find out more information feel free to call Corrine Altass on +61 480 127 389 or use the apply now button. If this role doesn't sound quite right for you but you are open to hearing about new opportunities across our digital roles, feel free to get in touch or jump on to the Six Degrees website to sign up for job alerts.
Apply now