Social Media Influencer Specialist

Location: melbourne
Salary: $0 - $100000 per annum
Job Type: permanent
Contact: Corrine Altass
About the role

Our client is an Australian success story with their product developing a cult following and achieving rapid global expansion, being sold in over 30 countries around the world, and through major retailers here in Australia. They also boast as a highly successful direct to consumer proposition which has grown significantly. They are a true omnichannel business, with a well-known brand growing at a double-digit rate year on year.

About the position

  • Work with eCommerce and marketing team to craft end-to-end inbound marketing campaigns from social and 3rd party media that drive sales growth on the ergoPouch.com.au website, customer acquisition, and a positive and consistent customer experience that reflects the brand values
  • Write banner, blog and landing page copy as needed for marketing campaigns, briefing creatives on assets needed. Work with eCommerce team to implement and test
  • Continuously track, analyse, and evaluate performance including campaigns and initiatives across channels the role is responsible for; provide reporting and optimisation recommendations based on performance and insights gained
  • Alongside relevant team members, devise social media plans, calendars and campaigns that grow social media following, engage community, foster long term relationships with consumers and move customers through their purchase path online
  • Actively engage with, and manage, social media communities to foster relationships and answer questions through comments and direct messages. Manage budget related to social media post boosting. Manage giveaways including organising with 3rd party partners, facilitating giveaways and drawing winner(s), and notifying winner(s)
  • Collaborate with the Digital Marketing Specialist to ensure EDM communications and campaigns align with the social media calendar and represent the Tone of Voice for copy and content. Assist in creating copy for EDM’s on an as-needed basis
  • Work with PR Consultant on facilitating outreach for new influencers. Ongoing management of exclusive relationships with influencers and brand ambassadors to improve engagement with the brand, ongoing promotion of the brand to their audience, and ultimately conversion of their audience
  • Work with Marketing Lead to develop 3rd Party Media and Brand Partnerships plans seasonally, for product launches and ongoing to support strategic marketing awareness KPIs, and to align with other holistic marketing campaigns and plans

Skills & experience

  • Strong leadership & stakeholder management skills
  • Proven experience in driving profitable growth within the e-commerce channel, international experience highly advantageous
  • Experience with shopify / magento would be advantageous but not a mandate
  • Experience working with external agencies on site improvements
  • Strong understanding of conversion / optimisation enhancements
  • Understanding of Google Analytics, must be able to take insights and translate into actionable projects / recommendations
  • Customer first focus, thinking in the eyes of the customer / customer service / creating seamless customer experience
  • Excellent communication skills and ability to problem solve
Key attributes required
  • 3- 5 years relevant experience in Social Media/PR/Communications 
  • Demonstrable ability to increase audience engagement 
  • Must be able to take insights and report/make recommendations 
  • Strong project management skills 
  • Strong stakeholder engagement skills
  • Friendly disposition, reliable and professional, and an agile and flexible attitude
What’s on offer?
  • Exciting opportunity with a market leading Australian and Global Brand
  • Flexible working arrangements and conditions
  • Competitive remuneration package
  • A friendly and professional team

How to apply:
To find out more information feel free to call Corrine Altass on +61 480 127 389 or use the apply now button. If this role doesn't sound quite right for you but you are open to hearing about new opportunities across our digital roles, feel free to get in touch or jump on to the Six Degrees website to sign up for job alerts.
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