Manager, Marketing & Campaign Programs

Location: melbourne
Salary: Competitive base salary + 10.5% super
Job Type: permanent
Contact: Chanelle Castro
About the company
Visit Victoria is the state’s tourism and events company. They inspire people to visit Melbourne and Victoria through creative storytelling and enriching events. Their main goal is to drive visitation and expenditure through destination marketing and a strong pipeline of major, regional and business events to support the visitor economy. Visit Victoria aim to build Melbourne and Victoria into Australia’s number one tourism destination by delivering strong and sustainable growth across priority markets. Their goal is to revitalise the visitor economy, by generating $36.5 billion in visitor spending by 2025 and support more than 320,700 jobs.
 
About the role
Reporting into the Group Manager, Brand Strategy & Planning, you will be responsible for managing key marketing relationships with Victoria’s major events industry and leading in delivering the best in class marketing programs, aimed at increasing visitors to the state of Victoria.
 
Key responsibilities:
  • Leading the development of destination marketing strategies with key stakeholders for major events and providing input into associated planning activities.
  • Project managing the delivery of destination marketing programs with all major events.
  • Collaborating with the internal Major Events team to develop and analyse contractual marketing benefits through major event contracts, to ensure maximum and appropriate exposure of Melbourne and Victoria.
  • Working in partnership with other areas of the business to ensure the successful delivery of contractual benefits whilst also achieving maximum outcomes for Visit Victoria.
  • Representing Visit Victoria’s Destination Marketing team on marketing committees and ensuring the delivery of marketing partnership opportunities to ensure maximum and appropriate exposure of Melbourne and Victoria as a destination.
  • Actively monitoring the performance of marketing tactics and marketing partnership programs and providing campaign analysis that delivers insights and improve ROI.
  • Preparing campaign and communication briefs, reports, Ministerial briefs and correspondence and representing Visit Victoria at events, meetings and functions.
  • Managing the development and implementation of processes and procedures.
  • Managing two direct reports.
This role may involve out of hours work including evening or weekend work, as well as occasional overnight travel. 
 
About you
  • Tertiary qualification related to tourism, marketing, communications or advertising preferred.
  • Demonstrated experience in the delivery of integrated, multi-channel marketing campaign development and implementation.
  • High-level project management, communication, and time management skills.
  • Ability to develop and evaluate marketing strategies and programs.
  • Excellent stakeholder management skills, with the ability to effectively manage senior and/or complex stakeholders across a range of industries.
  • Strong understanding of planning and/or management of major events and related projects, including the ability to evaluate and manage contractual marketing benefits.
  • Superior negotiation and influencing skills.
  • Knowledge of the tourism, entertainment, sporting, food and wine or fashion sectors highly regarded.
  • Experience in leading, managing or mentoring staff preferred.
 
How to apply
We encourage applications from people of all backgrounds as we strive to create an inclusive and diverse working environment. Click on the APPLY button or contact Chanelle Castro at Six Degrees Executive on (03) 9087 9601 for a confidential discussion.
 
Six Degrees Executive are proudly the retained partner for this talent search assignment.
Apply now