Marketing Manager

Location: sydney
Salary: $120000 - $130000 per annum
Job Type: permanent
Contact: Vicky Semidang
An exciting newly created role has become available to join a pioneer and top leading industry organisation as a Marketing Manager. They pride themselves to be one of the best in the industry that offers better quality products for their B2B customers worldwide. This role will be suitable for a performance driven marketer with experiences in Digital predominantly in content marketing.
You will be reporting into the CMO and working closely with the marketing team and 3rd parties to achieve desirable outcomes.

Responsibilities:
  • Responsible for developing and implementation got to market content marketing strategies for different platforms.
  • Working closely and support marketing with the overall marketing strategy
  • Ensure conversion optimisation by using effective SEO and google analytics.
  • Oversee planning, production, and proofing of high-quality content for a range of purposes from web, social, video, email, and print marketing Responsible for the content plan and strategy yearly calendar by utilising heavily on data.
  • Collaborate with design and copy writing team to produce high quality content.
  • Ensure the company is staying ahead of key competitors in content marketing space, implementing new and innovative strategies which are led by customer experience
  • Analyse and provide recommendations on the user experience of the website, including design and technical development to align content and execution to business objectives.
  • Ensure all content is delivering the same message and consistent aligned with the brand.
  • Delivering strategies to ensure website strong presence and sharing content to various channels.
  • Working closely with agencies and other cross functional teams

Requirements

  • Tertiary qualifications in marketing, Communications, Journalism, or relevant discipline
  • Min 3-5 years’ experience in marketing, digital marketing or similar
  • Proven work experience in content marketing
  • Strong knowledge on digital platforms and new media trends
  • In depth knowledge with SEO and web traffic metrics
  • Creative writing skills with experience in delivering end to end campaigns.
  • Excellent communication and writing skills in English.
  • Editorial mindset with an ability to predict audience’s preferences.
  • Ability to work with agencies and cross functional teams.
  • Experience working with Marketo, Magento, Google Analytics, SemRush, and other technologies involved in the content process.