CRM Manager

Location: sydney
Salary: $130000 - $150000 per annum
Job Type: permanent
Contact: Vicky Semidang
About the company
We are thrilled to be partnering with Modibodi to seek a talented CRM manager to join their team in Sydney. As a global leader in leakproof clothing, Modibodi develop products for all body types and leaks, and has established a reputation as a disruptive force in the industry. They are committed to making positive impact on both people and the planet through their sustainable alternative to single use disposables.
 
Their products cater to customers of all ages, from infants and teenagers to adults and seniors, because they believe that leaks should not hinder anyone from enjoying their best life.
Modibodi is owned by Essity, a well-known international business whose mission is to “Break Barriers to Wellness”.  With sustainability at the core of their business, they are not only concerned with minimising waste but also with doing more.
 
About the role
As the CRM manager, you will develop strategies to engage customers and drive sales. You will create email, SMS, and web push messages that help achieve business objectives such as increasing engagement, frequency, and sales from existing customers. You will be working closely with other teams to identify opportunities for growth and use date to create campaigns that foster customer loyalty in different markets.
 
Key attributes
  • Define global CRM and loyalty strategy with Head of Ecommerce
  • Deliver revenue growth through campaigns, emails, SMS, and web push.
  • Manage customer lifecycle to drive engagement, retention, loyalty, and advocacy.
  • Map, create and monitor automations to maximise engagement and conversion.
  • Manage CRM campaigns including calendar development, creative briefs, and measurements.
  • Identify trends and commercial opportunities to improve key metrics.
  • Manage and develop CRM systems and infrastructure.
  • Build the model powering the development of the customer lifecycle program.
  • Identify key customer profiles and trigger points through a commercial and data led approach.
  • Deploy effective, automated campaigns on email, web push, SMS and social.
  • Work with the E-Commerce and Digital Director, Marketing Director and CMO to drive business performance, and customer engagement and loyalty.
  • Produce monthly reporting on CRM performance including A/B split campaigns analysis and approval of team art and copy.
  • Develop a deep understanding of ModiBodi products, brand voice and aesthetic to support campaigns.
Skills
  • Tertiary qualifications in a related field highly regarded.
  • Minimum 7+ years of experience in CRM and loyalty marketing
  • Strong experience in email marketing, SMS, and web push
  • Experience in CRM systems and infrastructure management, preferably Emarsys
  • Strong analytical skills and experience in data-driven decision making.
  • Proven track of record of increasing engagement, frequency, and sales from existing customers
  • Excellent communication and collaboration skills.
  • Strong Excel skill is highly regarded.
  • Ability to think creatively and outside the box when it comes to developing innovative campaigns and strategies.
  • Strong project management skills and ability to handle multiple projects at once.
 
Please be advised that all applicants including direct or through a third party will be forwarded directly to us.
Apply now