Lifecycle Marketing Specialist
About the company:
Our client, founded in Melbourne in 2012, is an exceptional and rapidly expanding company that has established itself as a leader in the patient engagement space. With an unwavering focus on enhancing the healthcare experience, they have developed an innovative platform that has garnered significant recognition and widespread popularity.
Driven by their commitment to revolutionizing healthcare, our client has achieved remarkable success, becoming the trusted partner of healthcare practitioners nationwide. Their groundbreaking platform serves as a catalyst for seamless communication between patients and healthcare providers, resulting in improved health outcomes and unparalleled patient experiences.
Fueled by their passion for innovation and unwavering dedication to the growth and sustainability of Australian healthcare, our client has emerged as a driving force in transforming the way patients and doctors interact. By harnessing the power of technology and delivering exceptional services, they continue to shape the future of healthcare in Australia and make a profound impact on the lives of millions.
About the role:
As the Customer Lifecycle Marketing Specilist, reporting directly to the VP of Customer Experience on a fixed 12-15 month contract with high potential to go permnament, you will play a pivotal role in driving customer communication and engagement across our client's existing customer base. Your primary responsibility will be to promote product adoption, utilization, and advocacy, with the ultimate goal of fostering customer loyalty, driving retention, and contributing to business growth. Working closely with the Customer Experience team, you will collaborate cross-functionally and make valuable contributions to our strategic plans.
The successful candidate will contribute to:
- Developing and executing quarterly OKRs for customer marketing, focusing on driving product adoption and utilization among existing customers.
- Contributing to the overall strategic plans of the Customer Experience team.
- Defining, designing, and implementing effective digital customer journeys and lifecycle communication strategies.
- Creating and delivering captivating campaigns that generate positive brand engagement and awareness.
- Taking ownership of Go-To-Market activities to promote new products and features among existing customers.
About You:
As a degree-qualified, generalist marketer with a minimum of 3 years of experience in product marketing, customer journeys, customer lifecycle communication, and traditional advertising, you possess a solid foundation in marketing principles. While we are open to candidates from diverse industry backgrounds, experience within professional services businesses, technology, health IT, and/or SaaS would be highly advantageous. Your proven ability to work autonomously, thrive in fast-paced, target-driven environments, and excel as part of a high-performing team will contribute to your success in this role.
How to apply:
To apply for this exciting opportunity, click on the APPLY button or contact Hong Silver at hongs@sixdegreesexecutive.com.au or 03 8613 3500 for a confidential discussion. If this role doesn't align perfectly with your aspirations, but you are open to exploring new opportunities in Marketing, Retail, or Digital, please feel free to get in touch or visit our website to sign up for job alerts.
Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.
Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.
Our client, founded in Melbourne in 2012, is an exceptional and rapidly expanding company that has established itself as a leader in the patient engagement space. With an unwavering focus on enhancing the healthcare experience, they have developed an innovative platform that has garnered significant recognition and widespread popularity.
Driven by their commitment to revolutionizing healthcare, our client has achieved remarkable success, becoming the trusted partner of healthcare practitioners nationwide. Their groundbreaking platform serves as a catalyst for seamless communication between patients and healthcare providers, resulting in improved health outcomes and unparalleled patient experiences.
Fueled by their passion for innovation and unwavering dedication to the growth and sustainability of Australian healthcare, our client has emerged as a driving force in transforming the way patients and doctors interact. By harnessing the power of technology and delivering exceptional services, they continue to shape the future of healthcare in Australia and make a profound impact on the lives of millions.
About the role:
As the Customer Lifecycle Marketing Specilist, reporting directly to the VP of Customer Experience on a fixed 12-15 month contract with high potential to go permnament, you will play a pivotal role in driving customer communication and engagement across our client's existing customer base. Your primary responsibility will be to promote product adoption, utilization, and advocacy, with the ultimate goal of fostering customer loyalty, driving retention, and contributing to business growth. Working closely with the Customer Experience team, you will collaborate cross-functionally and make valuable contributions to our strategic plans.
The successful candidate will contribute to:
- Developing and executing quarterly OKRs for customer marketing, focusing on driving product adoption and utilization among existing customers.
- Contributing to the overall strategic plans of the Customer Experience team.
- Defining, designing, and implementing effective digital customer journeys and lifecycle communication strategies.
- Creating and delivering captivating campaigns that generate positive brand engagement and awareness.
- Taking ownership of Go-To-Market activities to promote new products and features among existing customers.
About You:
As a degree-qualified, generalist marketer with a minimum of 3 years of experience in product marketing, customer journeys, customer lifecycle communication, and traditional advertising, you possess a solid foundation in marketing principles. While we are open to candidates from diverse industry backgrounds, experience within professional services businesses, technology, health IT, and/or SaaS would be highly advantageous. Your proven ability to work autonomously, thrive in fast-paced, target-driven environments, and excel as part of a high-performing team will contribute to your success in this role.
How to apply:
To apply for this exciting opportunity, click on the APPLY button or contact Hong Silver at hongs@sixdegreesexecutive.com.au or 03 8613 3500 for a confidential discussion. If this role doesn't align perfectly with your aspirations, but you are open to exploring new opportunities in Marketing, Retail, or Digital, please feel free to get in touch or visit our website to sign up for job alerts.
Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.
Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.
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Back to Job Details
- Contract Type permanent
- Reference BH-26087-3
- Industry
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Salary$100000 - $120000 per annum
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Contact Name
Hong Silver
Lifecycle Marketing Specialist
Job Application
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