Marketing Campaigns Analyst

Location: brisbane
Salary: Competitive base salary + super + salary packaging
Job Type: permanent
Contact: Chanelle Castro
About the organisation
Dementia Australia is the national peak body and source of trusted information, education and services for the estimated half a million Australians living with dementia, and the almost 1.6 million people involved in their care. They advocate for positive change, support vital research and provide support to those impacted by dementia to enable them to live as well as possible. Dementia Australia’s commitment to a shared set of values shapes their decisions, actions and behaviours towards achieving their core purpose and strategic priorities.
 
About the role
Reporting into the Team Leader, Marketing Support, this role will provide the Marketing team with insights into their campaigns along with other sales and digital data. You will generate and contribute to reports and make recommendations for overall continuous improvement of the team’s service provision and program quality. Your duties include, but are not limited to:
  • Analysing a wide range of data to provide actionable insights on marketing campaign effectiveness and areas of improvement.
  • Developing and providing high-quality reporting based on various Excel, Power BI, Google Analytics and other marketing data sources.
  • Identifying gaps in data and making recommendations to improve its quality.
  • Providing support to campaign team members to set measurable campaign KPIs and developing data literacy across the team.
  • Preparing regular reports on campaign and program performance, including ROI analysis, and making recommendations on improving the program quality.
  • Working with the Team Leader to assist with the timely delivery of performance reporting related to interdepartmental funded programs and other grants.
  • Maintaining the schedule and processes for data collection and reporting.
  • Working with Team Leader to improve existing and develop new processes to drive efficiencies across the team.
About you
  • 2 years + experience in Marketing, with demonstrated experience in campaign analysis and ROI reporting.
  • Demonstrated experience working with Google Analytics, Power BI and similar tools to analyse data and gather insights.
  • Qualifications in Business (Marketing), Data Analytics or similar is advantageous.
  • Demonstrated experience in developing and providing written reports based on data analysis and drawing insights for use across the business.
  • Excellent communication skills (verbal and written) with the ability to interact with stakeholders of varying levels.
  • Strong time management and priortisation skills.
  • Ability to work autonomously as well as collaboratively within a team environment.
How to apply
Click on the APPLY button or contact Georgie Keating (07) 3153 9900 or Chanelle Castro at Six Degrees Executive (03) 9087 9601 for a confidential discussion.
 
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