Senior Marketing Automation Specialist

Location: melbourne
Salary: $140000 - $150000 per annum
Job Type: permanent
Contact: Rodrigo Faria
Are you passionate about the world of Marketing Automation in Salesforce Marketing Cloud? Do you thrive in a dynamic environment where innovation is encouraged and career growth is a top priority? If so, we want you to join this team team!

About the Company

My client is a renowned industry leader and forward-thinking organisation embarking on their digital-first, customer-obsessed journey

They are seeking a Senior Marketing Automation Specialist to help them reshape customer experiences and elevate business processes.

Key Responsibilities
  • Strategic Initiatives:
    • Manage the delivery of essential business projects, collaborating with various departments and partners to implement process changes and resolve incidents as needed
    • Ensure project requirements are met within established timelines
  • Monitoring:
    • Monitor, identify, and fix platform issues
    • Maintain governance, conduct user audits, track super messages, and ensure contact volume compliance
    • Recommend improvements for platform setup and processes, aiming to reduce held contacts
  • Platform Enhancement:
    • Assist with the implementation of new SFMC functionality, developing business solutions using SFMC features
    • Consulting on SFMC integration with other tech platforms
    • Staying informed about platform developments to communicate their impact to the team
  • Reporting & Optimisation:
    • Define success metrics with stakeholder approval prior to campaign creation
    • Implement A/B testing strategies as needed
    • Deliver campaign reports within 14 days of the initial send
    • Present comprehensive campaign packs including design, audience, strategy, results, and optimiastion recommendations
  • Stakeholder Engagement:
    • Collaborate with cross-functional teams to design, build, and deploy marketing campaigns and journeys using the Marketing Cloud platform
    • Advocate for marketing automation and educate stakeholders on its possibilities
Requirements and Qualifications
  • Design and be able to build multi set/complex journeys in platform, embed testing, own initiatives and end to end management
  • Consultative approach, mentoring capability
  • Someone who can hit the ground running, is enthusiastic about Marketing Automation and the possibilities of it, curious, willing to learn and eager to absorb
  • Salesforce Certification - Marketing Cloud Email Specialist (Salesforce Certification - Marketing Cloud Consultant highly regarded)
  • High level experience in Management Report Writing & Preparation
  • Skills in SQL, AMPscript, HTML/CSS and SJSS
Benefits
  • Career Growth: My client is committed to your development and offers a clear path for advancement
  • Innovation: Join them on their journey to create the future of customer experiences
  • Flexibility: Enjoy a family-friendly work environment with the option for flexible hours and arrangements
  • Recession-Proof: Well-established industry leader with a bright future
Ready to Take the Next Step?

If you're an enthusiastic Senior Marketing Automation Specialist ready to own end-to-end campaigns, collaborate with top-notch teams, and shape the future of customer experiences, I want to hear from you! Hit APPLY or reach out to Rodrigo Faria at rodrigof@sde.com.au

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