CRM Manager

Location: melbourne
Salary: $110000 - $120000 per annum
Job Type: permanent
Contact: Navia Krishna
About the role:

Six Degrees have partnered yet again with a market-leading provider of innovative digital fitness, nutrition, and mindfulness solutions. Our client has a mission to help people find positive solutions and have built a uniquely loyal customer base, supported by a strong brand and history of making life changing experiences for their customers. This collaborative and talented team is searching for a dynamic CRM Manager to lead customer engagement, retention and win-back program as the business is embarking on an exciting period of growth. The CRM manager will play an integral role in leading the business through a technical and strategic CRM transformation as well as prioritising strategic growth for the future.

High level remit:
  • Understand our commercial model and assess past CRM performance.
  • Implement growth initiatives across diverse communication channels to engage and retain customers.
  • Monitor and report on CRM metrics, including Churn, LTV, and win-back, along with daily metrics like open rates and conversion rates.
  • Stay up to date with the latest CRM and digital marketing trends and best practices.
  • Monitor campaign performance and optimize for higher engagement and conversions.
  • Collaborate with the design team to maintain consistent branding and messaging.
  • Create engaging onboarding journeys for improved repeat purchase rates.
  • Conduct A/B testing to determine the most effective messaging and campaign elements.
The ideal candidate:  
  • With over 3 years of CRM experience, this candidate has a proven track record with a strong focus on achieving key performance indicators (KPIs).
  • Possess a well-rounded skill set including strong content and communication as well as technical proficiency.
  • Familiarity with essential tools like Email marketing and Google Analytics ensures they are well-equipped to excel in CRM management.
  • Meticulous attention to detail and a commitment to maintaining high-quality standards.
Culture:
  • Empowering and collaborative team
  • Hybrid work arrangements
  • Free use of the flagship product
  • Emphasis on a great culture focusing on health and wellness activities
Click on the APPLY button or send your CV through to Nicole Cooke on 0449 853 240 or nicolec@sixdegreesexecutive.com.au. If this role doesn’t sound quite right for you but you are open to hearing about new opportunities in Digital, feel free to get in touch or jump on to the website and sign up for our job alerts

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