Digital Acquisition & SEO Analyst

Location: melbourne
Salary: $90000 - $95000 per annum
Job Type: permanent
Contact: Rodrigo Faria
Lead SEO strategies with a dynamic team
Join a high-performing team at the forefront of innovation
Global organisation with clear career-growth opportunities

The Company

As a leading force in the industry, our client is seeking a dedicated Digital Acquisition & SEO Analyst to join their close-knit and high-performing Digital team. 

Role

The Digital Acquisition & SEO Analyst will collaborate with the Senior Manager of Digital Demand Generation to drive their digital acquisition strategies and spearhead their SEO initiatives. This role involves coordinating digital advertising efforts, implementing SEO strategies, optimising content, and ensuring brand consistency across all their digital platforms.

Key Responsibilities

Digital Advertising
  • Collaborate with the Senior Manager, acquisitions team, and agency partners for paid search marketing campaigns and other digital advertising efforts
  • Work on programmatic and remarketing display advertising in coordination with agency partners
  • Ensure consistent messaging across all offline and online advertising efforts
Search Engine Optimisation
  • Develop and implement SEO strategies to enhance organic search rankings and drive web traffic
  • Conduct keyword research and optimise content for target audiences
  • Optimise website content, tags, and structure for enhanced search visibility and user experience
Websites
  • Coordinate SEO for all owned websites in collaboration with tech and agency partners
  • Work with internal teams to identify and implement developmental changes on our websites
Content Management
  • Manage property inventory for digital campaigns
  • Onboard new properties on digital channels and maintain brand consistency on various platforms
  • Review and upload eBrochure content for new properties and assist with content updates
3rd Party Listings Management
  • Manage Google Business Listing mailbox and ensure accuracy in property information
  • Support franchise teams with ad-hoc property requests and manage TripAdvisor Business Advantage program
  • Maintain evergreen and special offers information on TA BA listings
Analytics
  • Monitor SEO performance and provide regular reports for insights and improvements
  • Create reports based on Omniture and Google Analytics data for various websites
  • Use data insights to inform future acquisition strategies

Requirements
  • Degree in Marketing, Communications, Business, or related field
  • 4+ years of Digital Marketing experience
  • Proficiency in Microsoft Office Suite, HTML, CSS, Content Management Systems, SEO tools, and analytics platforms
  • Strong organisational and communication skills


If you are passionate about shaping the digital landscape, eager to make a substantial impact, and ready to be part of a team committed to transformation and innovation, apply today. Alternatively, feel free to reach out to Rodrigo Faria at rodrigof@sde.com.au

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

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