Marketing Careers in the Age of AI

How AI is changing marketing careers

AI is in every single conversation right now no matter the industry or discipline, but there is definitely a lack of conversation around how AI is affecting hiring decisions - specifically for all the marketers deeply embedded in it. 

Most AI and marketing content focuses on tools, workflows and productivity gains. What's harder to find is a clear picture of how AI is changing what hiring managers look for (not just technical advancements but attitude and curiosity towards AI), how they’re assessing candidates on AI capability, and what great "AI capability" actually looks like. 

That was the idea that sparked this conversation! 

Rather than replacing marketing roles outright, AI is shifting expectations around productivity, commercial impact, and the ability to apply technology to solve all sorts of business problems, especially in ‘do more with less’ structures.

With every great webinar, we are drawing from the hands on expertise of marketing leaders already living this reality. This session will give marketing professionals across brand, digital, product, growth, CRM and customer experience a very practical read on what's changing, which skills are becoming more valuable, and how to confidently position yourself over the next 12–24 months.

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