Brand Manager

Location: melbourne
Salary: $110000 - $125000 per annum
Job Type: permanent
Contact: Victoria Castello
About the company  
 
Our client is an Australian owned FMCG business who play in the premium alcohol space both locally and internationally. With a suite of well established, heritage and award-winning brands, well known and loved by their consumers across the globe. Due to a recent restructure, there is an opportunity for a Brand Manager to join their team across a key portfolio.    

About the role  
 
Reporting to the GM of Sales + Marketing, the Brand Manager will manage two key brands within the portfolio. You will have total ownership of the brands in this hands-on and varied 360-role, with a focus on developing long term brand strategy to drive growth both locally and in international markets including the development of NPD and packaging upgrades, activation, trade marketing and campaign management both locally and into international markets, working closely with distribution partners.  

Key Responsibilities 
  • Lead the development of brand and channel strategy across your portfolio for both local and international markets. 
  • A+P Budget management. 
  • Manage new product development and go to market plans for key projects including total new innovation, seasonal lines and pack upgrades. 
  • Lead the development of marketing collateral and POS. 
  • Through the line campaign management with a focus on digital and socially led activity as well as BTL activities including sponsorship and events. 
  • Managing agency partners. 
Skills & Experience   
  • Tertiary qualification in relevant space eg. Marketing  
  • Prior experience in an ABM / BM level role within FMCG, ideally working within the premium space  
  • Experience with developing brand strategy and a consumer centric mindset  
  • Experience with managing NPD via stage gate, leveraging global trends and consumer insights  
  • End to end campaign management experience including social and digital campaign management 
  • Experience partnering with agency and distribution partners  
  • Exceptional stakeholder management, communication, relationship building and influencing skills  
Culture  
This role will best suit a candidate keen to take total ownership of their brand, setting it up for future success, ideally with a love for marketing premium goods.  
You will be a passionate marketer, brand centric, commercially minded and consumer led in your thinking. You will have well developed stakeholder management and influence skills and will enjoy working collaboratively in a hands’ on and varied role within cross functional environment.  
 
How to apply 
 
Click on the APPLY button or contact Natalie Rogers on (03) 8613 3577 for a confidential discussion. If this role doesn’t sound quite right for you but you are open to hearing about new opportunities in Marketing, Retail or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!

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