Marketing Manager

Location: melbourne
Salary: $100000 - $150000 per annum, Benefits: Base + 11% super
Job Type: permanent
Contact: Lucy Garrido
About the company:
Our client, Commune Group, is a leader within the Melbourne hospitality space that continues to grow and evolve. The portfolio includes Studio Amaro, Moonhouse, Hanoi Hannah, Tokyo Tina, Firebird, New Quarter, Moonhouse and Express Lane.  Commune Group is known for their dynamic slant on international cuisines, pumping establishments and exceptional service.
 
About the role:
Reporting to the Managing Director, the Marketing Manager will be accountable for the 360 marketing strategy through to execution. Managing a team of 2 along with agency partners, you will be responsible for growing market share, driving revenue, improving the customer experience both offline and online and generating customer retention. We are looking for a strong digital marketing that is very passionate about the hospitality industry and has the ability to identify gaps and generating impactful ideas.
 
Key responsibilities:
  • Drive the marketing strategy and manage the campaign and activity calendar
  • Develop all marketing material for venues and ensure consistent messaging and tone of voice; digital content, social media, print material, brand collateral
  • Regular website updates, EDM production and distribution and keeping across reservation schedule to drive tactical campaigns
  • Manage all stakeholders to ensure deadlines are met – go to market planning
  • Manage marketing team (social media and graphic design)
  • Manage agency partners (creative, media, PR)
  • Lead customer acquisition and retention strategy
  • Lead digital marketing strategy (performance marketing key)
  • Data analysis to influence decisions and drive outcomes (identify gaps and opportunities, test and learn)
  • Budget management ensuring optimum ROI
  • Work on a quarterly calendar and generate great ideas to drive optimal bookings across all 7 venues
  • Reporting on marketing efforts ensure targets are hit
  • Identify opportunities to collaborate with external stakeholders; business collabs, influencers etc.
Key requirements: 
  • 3+ years' marketing experience, ideally within hospitality, tourism, entertainment industry (reservations/bookings led)
  • A passion for Melbourne culture, eating out, food, youth culture, fashion etc.
  • Ideally understand booking systems i.e. SevenRooms for marketing and operational efficiency
  • Ideally some experience in Adobe Creative Suite (InDesign, Illustrator)
  • Strong digital marketing skillset - website, social, EDMs
  • Agency management experience – creative, media, PR, digital
  • Highly analytical, proven experience driving business decisions backed by data
  • Budget management skills
  • Finger on the pulse with latest digital marketing trends/platforms
  • Young at heart, team player, self motivated
  • In tune with current trends – understand the young professionals, city culture demographic
  • Exceptional communication skills
Culture
This business is all about Melbourne lifestyle, food and culture. The team is youthful, dynamic and daring. We are looking for a team player that enjoys collaboration, leadership and empowering others and is passionate about the hospitality industry.
 
How to apply
Should this opportunity be of interest to you click on the APPLY button or contact Lucy Garrido on lucyg@sixdegreesexecutive.com.au or 0438 942 437 for a confidential discussion.

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