Brand Manager

Location: melbourne
Salary: Base salary + 11% super
Job Type: permanent
Contact: Lucy Garrido
About the company:
Signature Hospitality Group is a national hospitality developer with a portfolio of brands including Sporting Globe, TGI Fridays and Varsity. Bringing the American restaurant and bar culture to the Australian market, they now operate 50 venues across the country and continue to grow.
 
About the role:
Reporting into the Chief Marketing Officer, the role of the Brand Manager will focus on the development of the long-term brand strategy and execution of a creative and innovative marketing plan. This full-time role is based in South Melbourne, calling out for an upbeat personality with a passion for hospitality and marketing that delivers results.
 
Key responsibilities:
  • Develop and execute innovative consumer promotions, marketing campaigns and
  • guest experience initiatives in line with the agreed marketing strategic plan and
  • budget
  • Monitor campaign effectiveness against agreed KPIs. Complete post campaign
  • analysis and make recommendations based on key learnings
  • Support product development function, including category innovation across all
  • menus and campaign launches
  • Oversee objectives and briefings for creative, media, PR and other agency partners
  • as required
  • Oversee creation of new brand assets including photography / video for marketing
  • campaigns and menus
  • Work closely with key suppliers, partners and agencies to strengthen relationships
  • and execute joint campaigns and events
  • Develop effective internal communications to inform broader team on marketing
  • campaigns and development
  • Support refinement of The TGI Fridays brand, delivering consistent visual language
  • and tone of voice across all platforms
  • Support development of key restaurant touchpoints, including décor, packaging and
  • POS hardware
  • Monitor, analyse and evaluate market trends, consumer behaviour, category trends
  • and other external factors to maximise marketing effectiveness
  • Provide input into national marketing budget forecast and end of month
  • reconciliation
  • Promote best practice within the Marketing department and constantly look to
  • improve processes and procedures
 
Key requirements: 
  • 5 years’ experience in brand marketing and advertising
  • Degree qualified in marketing or a related field
  • Demonstrated experience in building brand equity and increasing sales through marketing initiatives
  • Ability to build strong relationships
  • Strong communication skills, both written and verbal
  • Demonstrated leadership qualities that can influence the team and stakeholders
  • Creative, lateral thinker and problem solver
  • Attention to detail
  • Planning and organising
 
Why join the team
  • Competitive renumeration package
  • Rapidly expanding business with opportunities to progress within the company
  • Opportunity to make a significant impact on the brand development
  • A fun an energetic team environment
  • Celebrate our team through recognition, birthdays, team events, lunches and more!
  • Training and development
  • Fully stocked kitchen with snacks and drinks
  • Discounts across The Sporting Globe and TGI Fridays network
 
How to apply
Should this opportunity be of interest to you click on the APPLY button or contact Lucy Garrido on lucyg@sixdegreesexecutive.com.au or 0438 942 437 for a confidential discussion.

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