Marketing Manager

Location: melbourne
Salary: Base salary + 11% super
Job Type: permanent
Contact: Lucy Garrido
THE BUSINESS:
Emerging out of Melbourne’s underground skateboard culture of the late 1970s, the Hill brothers’ passion for skateboarding led to the founding of their initial company, Hardcore Enterprises. Following the Australian super skateboard tours of the 80s, the streetwear fashion explosion of the 90s and the subsequent expansion of Globe Shoes into North America and Europe, the company was publicly listed in 2001 as Globe International Limited. The acquisition of a skateboarding manufacturing base in 2002 and increased expansion saw the company not only survive the subsequent economic downturns but thrive into the current day with multi-branded high end designed and manufactured products. In the subsequent decades, with changing youth cultures and digital landscapes, Globe International looked to again evolve its brand mix and distribution channels. This led to the introduction of several new brands including the FXD workwear label in 2012, Impala Skate and the Salty Crew apparel brand in 2017 and most recently, swimwear brand It’s Now Cool.
 
THE ROLE: 
We are recruiting 2 x Marketing Manager positions for our client at Globe International, to drive TTL marketing initiatives for two of their thriving brands, Its Now Cool and Impala. The main objectives of the Marketing Managers is to build brand awareness globally, attract and convert new audiences. Working closely with the Brand Manager for Impala, founders of Its Now Cool and other senior stakeholders, you will develop and deliver the marketing activity calendar in order to achieve the commercial and marketing KPIs.  You will take ownership of the marketing budget and oversee one direct report (Marketing Coordinator).  The Marketing Manager will work alongside the President - Global Product and Marketing and other functional Impala & INC teams in areas such as sales, product and design, from concept ideation to go to market.
 
KEY ACCOUNTABILITIES:
  • Digital Marketing
    • Development and execution of digital marketing plans; SEM Campaigns, Meta Ads Management, digital marketing campaigns, new social media platform analysis and working with external suppliers on implementation and results
  • Asset Creation
    • Manage shoot production from run sheets, model selection, styling, post production etc.
    • Oversee user generated content
    • Liaise with design team in relation to graphic design, specifically in the creatin of fonts, seasonal arts, catalogues
    • Asset file management, style guide management
  • PR and Influencer Management
    • Press release production and distribution
    • Influencer contract negotiations and management
    • International agency management (AU, EU, US), coordinate and leverage large editorial opportunities 
  • Events
    • Developing event plans in line with brand objectives, supplier management
    • Setting and managing event budget
  • Brand Marketing
    • Developing brand plans including seasonal calendars, brand initiatives and annual budgets
  • Budgeting & Reporting
    • Set and manage international and local budget
    • Social, PR and marketing reporting
  • Global Marketing Support
    • Working with regional sales teams in creating local wholesale assets such as B2B assets and POP, retailer requests etc.
  • Product
    • Provide collaborative feedback into product development, consumer data/feedback, packaging involvement 
  • Graphic Design
    • Successfully brief graphic designers, creatives, photographers etc. and sign off on creative output
    • As needed, jump on the tools to support the graphic design team, across both Illustrator and Photoshop
 
REQUIREMENTS:
  • 2+ years marketing and digital experience (DTC ecommerce essential and ideally some wholesale experience)
  • Reasonable capabilities in Illustrator and Photoshop to support the creative team
  • Solid experience in digital campaign delivery; Meta, Tik Tok, SEO/SEM, EDMs
  • Content production, shoot management and asset management experience
  • A connection and understanding to fashion and/or lifestyle brands
  • Finger on the pulse for new brands, trends, viral content, emerging influencers etc.
  • Some experience in media pitching, press release writing and influencer management
  • Some agency management experience
  • Some partnership and brand collaboration experience ideally
  • Genuine nature, human centric and collaborative
  • Ability to utilise data to drive decision making
 
HOW TO APPLY:
Should this opportunity be of interest to you, please click on the APPLY button below or for any questions contact Lucy Garrido on lucyg@sixdegreesexecutive.com.au.

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