Digital Content Lead

Location: sydney
Job Type: permanent
Salary: Great salary on offer
Contact: Nick Barry
We are partnering with a leading national membership organisation that is modernising its content strategy and expanding its reach across a broader, more diverse professional audience. The organisation is investing in high-quality digital content, contemporary storytelling formats and emerging technologies. We’re seeking a Digital Content Lead who can help drive this evolution and strengthen their editorial impact across digital, print and audio.

About the Role
The Digital Content Lead will play a pivotal role in producing, editing and commissioning governance-focused content that is both informative and engaging. This is a hands-on senior editorial position suited to someone who thrives at the intersection of business journalism, digital content production and audience analytics.
You’ll contribute 4–5 high-quality digital articles or tools each week, support two weekly podcasts, and work collaboratively with internal stakeholders across marketing, policy, media and multimedia.

Key Responsibilities
• Write, edit and commission online content centred on governance and business journalism
• Produce or support weekly podcast content
• Generate fresh, relevant story ideas and editorial concepts
• Review analytics to understand content performance and guide strategic decisions
• Optimise content for SEO and emerging AI-driven discovery (LMO/AEM)
• Collaborate across teams to ensure content consistency and impact

What We’re Looking For
• Senior journalism experience (Editor, Section Editor, Producer or similar)
• Exceptional writing, editing and ideation skills
• Business journalism background; governance exposure advantageous but not essential
• Strong understanding of legal considerations in publishing (defamation, contempt, etc.)
• Solid SEO knowledge and confidence using Google Analytics
• Interest in emerging technologies, particularly AI-driven content discovery
• Bonus: podcast production or presenting experience
We are looking for someone proactive, curious and confident owning an end-to-end editorial workflow, someone who enjoys shaping modern content and elevating editorial standards.

Why This Role Is Compelling
• Strong visibility and influence across the organisation
• Opportunity to modernise and elevate digital content strategy
• Work across multiple formats: digital, print, podcasts and new content mediums
• Supportive leadership and a collaborative editorial and multimedia team
• Mission-driven organisation with national reach

If you are an experienced content/editorial professional ready for a meaningful content leadership challenge, we’d welcome your application.

Please apply directly or reach out to our team with your CV and portfolio.

Nickb@sde.com.au or simplay call Nick on 0438 015 341

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