Chief Marketing Officer

Location: melbourne
Salary: Base salary + 12% super + STI + LTI
Job Type: permanent
Contact: Lucy Garrido
THE BUSINESS

Solbari is a purpose-driven, B Corp-certified Australian brand specialising in premium sun protection clothing and accessories. Built on the belief that you should never have to compromise style for protection, Solbari empowers people to live active, outdoor lives with confidence. With a strong and growing global direct-to-consumer presence, Solbari is at an exciting inflection point, scaling brand, revenue, and customer community across Australia, the US, UK, and Europe.

THE OPPORTUNTY

We’re seeking a commercially driven, data-led Chief Marketing Officer to join the Executive Leadership Team and lead global growth across brand, digital, eCommerce, and marketplaces.
This is a rare opportunity to not only scale a high-performing marketing engine, but to shape the identity of a brand with genuine purpose building deep customer connection, loyalty, and advocacy.

CORE RESPONSIBILITIES

Strategic Leadership
- Own and deliver the global marketing and digital strategy aligned to commercial and brand objectives
- Contribute at the executive level across business strategy, product, and customer experience
- Build and lead a high-performance, accountable, and experimental marketing function
- Define and report on marketing performance, translating data into actionable insights

Growth & Revenue Ownership
- Own global eCommerce revenue targets and marketing P&L
- Develop and execute a 3-year global growth roadmap
- Drive acquisition, retention, and international expansion
- Optimise channel mix and overall efficiency

Brand & Positioning
- Define and evolve the global brand positioning and identity
- Lead integrated campaigns across digital, PR, influencer, and content
- Create culturally relevant moments, partnerships, and activations
- Build a brand that customers connect with and advocate for

Performance, Marketplaces & Digital
- Lead paid media strategy across key platforms (Meta, Google, YouTube, TikTok, Affiliates)
- Drive marketplace growth including Amazon and international platforms
- Partner cross-functionally to improve UX/UI, CRO, SEO, and digital experience
- Build best-in-class analytics, attribution, and marketing technology capability

Retention & Customer Lifecycle
- Own CRM, loyalty and lifecycle marketing
- Drive repeat purchase, engagement, and long-term customer value

KEY RESPONSIBILITIES

- 15+ years' marketing experience, including 8+ years in senior leadership roles
- Proven track record commercially scaling DTC ecommerce brands
- Experience leading all functions across brand marketing, digital and ecommerce
- Strong commercial acumen with hands-on eCommerce growth experience
- A balance of creative thinking and analytical rigour
- Founder led and/or SME business experience
- Experience building and leading high-performing teams
- Exceptional data literacy and decision-making capability
- Exposure to international markets and cross-border eCommerce
- Background in apparel, lifestyle or wellness categories

NEXT STEPS

If this aligns with your experience, please click the link to apply or email Lucy Garrido at lucyg@sde.com.au

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