Brand Marketing Manager

Location: melbourne
Salary: Base + 12% Superannuation
Job Type: permanent
Contact: Maisie Sheffield
About The Company 
Viktoria & Woods is an established Australian fashion brand, founded in Melbourne in 2004 with a vision to create effortless, timeless wardrobe staples. Over the past two decades, the brand has evolved into a leading contemporary label, offering complete ready-to-wear collections that balance modern design with a commitment to quality and sustainability.

From the outset, the brand has centred on refined silhouettes and considered fabrication, with pieces designed to move seamlessly through the modern wardrobe with clarity and ease.

With a strong national retail presence, growing global distribution, and a loyal customer base, Viktoria & Woods continues to refine and elevate its brand positioning. Viktoria & Woods designs for a customer who values quality over excess, seeks timeless style over trends, and views fashion as an extension of her identity, balancing ambition, individuality, and everyday life with confidence.

About The Role 
As Brand Marketing Manager, you will play a pivotal role in shaping and delivering Viktoria & Woods’ overarching brand and product positioning strategy. This role acts as the central connector across brand, digital, and creative, ensuring a cohesive and elevated brand experience across all touchpoints.
This is a hands-on strategic position, responsible for leading end-to-end campaign development, driving brand storytelling, and embedding structure and consistency across the marketing function. Reporting directly to the Founder & Creative Director, you will work closely with key stakeholders to deliver impactful campaigns, strengthen brand equity, and support long-term growth.

Key Responsibilities
  • Lead the development and execution of the overarching brand marketing strategy
  • Own the end-to-end campaign and retail calendar, from concept through to execution and analysis
  • Drive brand and product positioning, including hero product strategy and seasonal narratives
  • Oversee all campaign delivery across digital, retail, PR, and events
  • Lead PR strategy, brand partnerships, events, and activations to elevate brand awareness
  • Develop and implement structured marketing frameworks, processes, and planning tools
  • Manage and mentor a small team, while remaining hands-on across key initiatives
  • Collaborate cross-functionally with Digital, Creative, and Sales teams to ensure alignment
  • Manage external agency and partner relationships to deliver best-in-class outcomes
  • Leverage insights, performance data, and market trends to inform strategy and identify growth opportunities

Required Skills and Experience
  • Proven experience in brand marketing within fashion, beauty, or lifestyle environments
  • Strong capability across brand and product positioning, with a refined creative sensibility
  • Demonstrated success delivering integrated campaigns from strategy through to execution
  • Experience introducing structure, frameworks, and scalable marketing processes
  • Exposure to brand partnerships, collaborations, and influencer engagement
  • Previous experience leading and developing junior team members
  • Strong project management and stakeholder management skills
  • Commercially minded, with the ability to balance creativity and performance
  • Comfortable operating in a founder-led environment, with a collaborative and adaptable approach

Culture
Viktoria & Woods offers a collaborative and evolving environment, led by an engaged and highly commercial founder. The business is undergoing a period of positive transformation, with a strong focus on structure, scalability, and long-term growth.

The team is passionate, invested, and values individuals who bring both high standards and fresh thinking. This is an opportunity to play a key role in shaping the future of an iconic Australian brand.

How to Apply
If you align with the required skills and experience and you are ready to take the next step in your career, please apply now or for any further information, contact Lucy Garrido and Maisie Sheffield at lucyg@sde.com.au and Maisies@sde.com.au.

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