Digital Marketing Specialist

Location: sydney
Salary: $112000 per annum
Job Type: permanent
Contact: Nick Barry
Are you a digital marketer who loves performance, promotions, and fast‑moving environments? I’m recruiting a Digital Marketing Specialist for a rapidly growing crypto casino & sports betting brand that’s expanding into the US and building its own tech platform.

You’ll be the right hand to a highly capable Head of Marketing, adding much‑needed horsepower to a lean team.
What you’ll be doing
  • Own and execute digital promotions:
    • Bonus bets, free spins, “bet & get” style offers (e.g. bet on the footy, get your stake back if your team loses)
    • Promotions for major events like the World Cup and new market launches (incl. US)
  • Support performance & retention marketing:
    • Work on campaigns aimed at boosting active players and player value
    • Contribute to CRM and lifecycle activities alongside the Head of Marketing
  • Engage the community & channels:
    • Collaborate with the Social & Community Manager across channels including Discord (2,000+ members)
    • Help translate on‑the‑ground activities (e.g. sports sponsorships, fighter collaborations, events) into digital campaigns and content
  • Generalist marketing support (approx. 40%):
    • Drive “nice‑to‑have but critical” projects that the team currently has no bandwidth for (e.g. merch, VIP onboarding packs, online shop initiatives)
    • Coordinate external creatives (designers, videographers, photographers) rather than doing everything hands-on yourself
Rough split: ~60% performance/CRM/promo, ~40% generalist/event/content coordination.
Tech stack & tools You’ll work with:
  • Fast Track (CRM)
  • SendGrid (email)
  • Infobip (SMS)
Experience with these is ideal, but not essential if you can ramp up quickly.
What we’re looking for Must-haves (or very strong “nice‑to‑haves”)
  • Solid experience in digital marketing with a focus on campaigns, CRM, or performance
  • Comfortable in a startup / scale‑up environment where you roll up your sleeves and plug gaps
  • Strong organisational and execution skills – you get things shipped, not just discussed
  • Ability to coordinate multiple stakeholders and projects (internal team, external vendors, partners, talent)
Preferred backgrounds
  • Gaming / betting / online casino / sportsbook
  • Or FinTech / crypto with a good grasp of speculative / high‑engagement consumer behaviour
  • Otherwise, high‑aptitude marketers who can demonstrate enthusiasm, hunger and learning agility
Location, salary & flexibility
  • Salary: around $100k + super (there is some flexibility around this for the right candidate)
  • Location: ideally Australia, with a strong preference for Sydney – but:
    • The company is genuinely open to remote for a “gun” operator
    • Three team members are in Sydney; they may open a Sydney CBD office if a few more hires land there
If you want to join a, fast‑growing brand that’s:
  • about to launch into the US,
  • building its own tech stack, and
…then I’d love to talk.
Interested?
Send me a message here on LinkedIn or email your CV nickb@sde.com.au

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