Marketing & Social Media Manager

Location: melbourne
Salary: Base + 12% Superannuation + bonus
Job Type: permanent
Contact: Maisie Sheffield
About the Company
Join a globally recognised lifestyle and streetwear brand with deep roots in sport, culture, and fashion. With a heritage spanning over a century and a rapidly growing presence across Australia and New Zealand, the business is entering an exciting phase of transformation.

With a strong foundation in licensed products, the brand is now focused on evolving into a more direct-to-consumer, digitally led, and culturally relevant business, building deeper connections with its audience through content, community, and storytelling.

This is a fast-paced, collaborative environment that blends creative thinking with commercial discipline, ideal for someone who wants to shape how a brand shows up in market.

About the Role
As Marketing Manager, you will play a key role in driving the brand’s evolution across digital, social, and content channels. Sitting at the intersection of brand and performance, you’ll be responsible for shaping how the brand connects with its audience and drives engagement, traffic, and conversion across DTC platforms. This is a hands-on, end-to-end role where you’ll lead channel strategy, content direction, and campaign execution, ensuring all activity is both culturally relevant and commercially effective.

You’ll work closely with digital and eCommerce teams to align brand storytelling with performance outcomes, while also leading a small internal team across content and creative.

Key Responsibilities
  • Develop and execute the digital marketing and social media strategy aligned to business and brand objectives
  • Own the content and social calendar, ensuring consistent, high-quality output across all platform
  • Lead the creation of engaging, platform-native content across sport, lifestyle, and culture
  • Evolve social media from a product-led approach to more story-driven, community-focused conten
  • Translate product drops, campaigns, and cultural moments into impactful digital activation
  • Drive traffic, engagement, and conversion across DTC channel
  • Collaborate with digital and eCommerce teams to support paid media performance and website experience
  • Oversee the delivery of digital assets including EDMs, web content, and campaign material
  • Support influencer and ambassador activity, focusing on authenticity and brand alignment
  • Track, analyse, and report on performance, using insights to continuously optimise campaigns and content
  • Lead and develop a small team, fostering a collaborative and high-performing environment

About You
You’re a brand-led marketer with strong digital instincts, who understands how to build relevance and drive commercial outcomes through content and community. You're also someone who understands culture and trends, and also knows how to turn that into results.
You’ll bring:
  • 5+ years’ experience in marketing, digital, or social media roles
  • Experience within fashion, lifestyle, sport, or culturally driven brands (preferred)
  • Proven ability to develop and execute multi-channel content and social strategies
  • Strong understanding of digital platforms (Instagram, TikTok, YouTube) and how to drive engagement
  • Experience translating brand activity into commercial impact (traffic, conversion, growth)
  • Exposure to influencer or community-led marketing
  • A balance of creative thinking and commercial acumen
  • Strong stakeholder management and communication skills
  • A proactive, hands-on approach with the ability to move quickly and take ownership

Culture & Perks
This is an environment that trusts its people. You’ll be supported to take ownership, test ideas, and deliver meaningful results. The culture is collaborative, energetic, and grounded in a shared love of the lifestyle and streetwear space. Perks include:
  • Hybrid work model (3 days in office, 2 from home)
  • Access to exclusive brand events and product perks
  • A culture that champions autonomy, career growth, and genuine creative input

How to Apply
Click APPLY or contact Maisie Sheffield at Six Degrees Executive at maisies@sde.com.au for a confidential discussion.

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.
Apply now