Head of Digital
Our client is a leading services organisation seeking an experienced digital leader to drive a significant transformation agenda across digital experience, marketing technology, customer engagement and customer journey capability. This leadership role has been established to shape the future direction of the organisation’s digital ecosystem, ensuring technology investment, customer experience initiatives and digital channels work together to support long-term growth and broader business objectives. With executive sponsorship, significant investment and a clear mandate for change, this represents an opportunity to influence digital strategy, operating model design and capability development within a highly respected and complex organisation.
The Opportunity
The organisation is making substantial investment in its marketing technology ecosystem, creating an opportunity to establish a more sophisticated, connected and commercially focused digital capability. The Head of Digital will be responsible for defining the digital strategy and ensuring investment across technology, platforms and customer experience translates into measurable business outcomes. The remit spans web, martech, marketing automation, customer journeys, search and digital experience, with significant scope to shape the future operating model and capability of the function. The organisation is also evolving how it takes its services and propositions to market, with greater focus on reaching new customer segments through scalable, digitally enabled approaches. Working across Marketing, Technology, Data, Operations and commercial teams, the Head of Digital will identify where digital can better support customer engagement and business growth, translating these opportunities into a clear strategy and prioritised roadmap.
Key responsibilities will include:
You will be a senior digital leader with experience operating across digital strategy, customer experience, martech and commercial growth. Your background may span digital, digital product, customer experience, martech or transformation. Importantly, you will bring the breadth to connect technology and digital capability with customer needs and broader business priorities. Experience within B2B, professional services or other complex services environments will be highly regarded, particularly where digital supports considered customer journeys, lead generation and longer sales cycles. You are likely to bring:
How to Apply
For more information, please contact Michelle Young for a confidential conversation on 0424 670680.
Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.
Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.
The Opportunity
The organisation is making substantial investment in its marketing technology ecosystem, creating an opportunity to establish a more sophisticated, connected and commercially focused digital capability. The Head of Digital will be responsible for defining the digital strategy and ensuring investment across technology, platforms and customer experience translates into measurable business outcomes. The remit spans web, martech, marketing automation, customer journeys, search and digital experience, with significant scope to shape the future operating model and capability of the function. The organisation is also evolving how it takes its services and propositions to market, with greater focus on reaching new customer segments through scalable, digitally enabled approaches. Working across Marketing, Technology, Data, Operations and commercial teams, the Head of Digital will identify where digital can better support customer engagement and business growth, translating these opportunities into a clear strategy and prioritised roadmap.
Key responsibilities will include:
- Define and lead the digital strategy, roadmap and associated investment priorities.
- Establish the future direction of the website and broader digital experience, using customer behaviour and performance data to improve engagement and conversion.
- Play a leadership role in a significant enterprise martech transformation, ensuring technology investment is aligned to clear customer and commercial use cases.
- Establish digital performance baselines, KPIs and optimisation frameworks to drive continuous improvement.
- Connect acquisition, web experience, lead capture, CRM, automation and nurture to create more effective end-to-end customer journeys.
- Develop capability across segmentation, personalisation, lead nurture and marketing automation.
- Evolve the organisation’s approach to search and digital discovery, including SEO, AEO and emerging LLM-driven behaviour.
- Use data to identify performance gaps and opportunities, translating these into clear recommendations and priorities.
- Assess the current digital operating model and determine the structure, capability and resources required to support future ambitions.
- Develop business cases for further digital investment, demonstrating the commercial value and expected outcomes.
- Partner closely with senior business stakeholders to understand growth priorities and determine how digital capability can better support commercial objectives.
You will be a senior digital leader with experience operating across digital strategy, customer experience, martech and commercial growth. Your background may span digital, digital product, customer experience, martech or transformation. Importantly, you will bring the breadth to connect technology and digital capability with customer needs and broader business priorities. Experience within B2B, professional services or other complex services environments will be highly regarded, particularly where digital supports considered customer journeys, lead generation and longer sales cycles. You are likely to bring:
- Experience leading complex digital ecosystems spanning web, martech, CRM and marketing automation.
- Exposure to significant digital or martech transformation programs within sophisticated enterprise environments.
- Experience with Adobe Experience Cloud or the broader Adobe ecosystem will be highly valued, particularly within transformation, migration or capability uplift programs.
- Strong digital product and customer journey capability, including the transformation of legacy digital experiences.
- A highly data-driven approach to performance management, optimisation and decision-making.
- Commercial acumen and the ability to connect digital investment with acquisition, engagement, conversion and growth.
- Experience across CRM, marketing automation, segmentation, personalisation and lead nurture.
- An understanding of evolving search and digital discovery behaviour, including SEO, AEO and the impact of AI and LLMs.
- The ability to translate business requirements into digital priorities, use cases, roadmaps and investment decisions.
- Strong stakeholder management capability across Marketing, Technology, Data, Operations and senior commercial leadership.
- Experience navigating complex, matrixed organisations and influencing outcomes across multiple stakeholder groups.
How to Apply
For more information, please contact Michelle Young for a confidential conversation on 0424 670680.
Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.
Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.
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Back to Job Details
- Contract Type permanent
- Reference BH-35656
- Industry
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Salarybase + super + bonus
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Contact Name
Michelle Young
Head of Digital
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