Brand Manager

Location: melbourne
Salary: Base + 12% Superannuation
Job Type: permanent
Contact: Maisie Sheffield
About the Company
Our client is a purpose-led FMCG business with an established global presence and an exciting growth trajectory across the Australian market. Having evolved from a challenger brand into a recognised household name within major grocery retailers, the business continues to invest heavily in brand, innovation and consumer engagement.
With strong momentum and ambitious plans ahead, the Australian business is focused on increasing brand awareness, strengthening retailer partnerships and delivering meaningful growth through innovative marketing and storytelling. Backed by a collaborative global team, you'll join a business where sustainability, health and transparency sit at the heart of everything they do.

About the Role
Reporting to the Senior Brand Manager, this is an exciting opportunity to take ownership of a growing brand portfolio and play a key role in shaping the brand's future across the Australian market.
Working within a collaborative team, you'll have exposure across brand strategy, social media, new product development, retailer activation and commercial performance, with genuine autonomy to make an impact.
You will:
  • Execute annual brand and portfolio plans to drive growth across the Australian market
  • Support product, pricing, promotional and distribution initiatives alongside the Senior Brand Manager
  • Develop and deliver the Australian social media and content strategy, including managing content calendars and brand storytelling
  • Lead digital marketing initiatives across retailer media, digital platforms and emerging channels
  • Manage marketing budgets, campaign spend and ROI reporting
  • Monitor brand health, campaign performance and category trends to inform future activity
  • Partner with retailer marketing teams to execute impactful activation plans
  • Build strong relationships with internal stakeholders, agency partners and retail media contacts
  • Represent the Australian market within innovation and new product development discussions
  • Lead assigned NPD projects from concept through to successful launch
  • Contribute to increasing brand awareness and supporting the continued growth of the Australian business

Skills & Experience
  • 3–5+ years' experience in Brand, Marketing or Category Management
  • Current Brand Manager experience preferred, although outstanding Senior Assistant Brand Managers are encouraged to apply
  • FMCG experience preferred but not essential
  • Experience delivering integrated marketing campaigns across digital and traditional channels
  • Strong understanding of retailer activation and commercial marketing
  • Experience managing agencies and cross-functional stakeholders
  • Exposure to new product development highly regarded
  • Experience across social media, content creation and brand communications
  • Strong commercial, analytical and financial acumen
  • Experience using retailer insights or data platforms advantageous
  • A proactive, hands-on approach with the ability to thrive in a fast-paced, agile environment
  • Passion for sustainability, health and purpose-led brands

How to Apply
Sound like you? Hit APPLY NOW or reach out to Maisie Sheffield for a confidential discussion at maisies@sde.com.au.

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