Manager, Customer Strategy

Location: melbourne
Salary: Base + Super + Benefits
Job Type: permanent
Contact: Lauren Madden
About the company
Our client is undertaking an exciting transformation across its Marketing, Digital & Experience function, investing in new capability to deliver more connected, customer-led experiences.
As part of this evolution, they're seeking a strategic customer leader to help shape how audiences are understood, engaged and supported throughout the customer lifecycle.

About the role
Reporting to the Senior Manager, Customer Journey, this newly created role sits at the intersection of customer insight, marketing strategy and journey design.
You'll use audience insights, personas and segmentation to identify opportunities, influence strategic direction and partner across Marketing, Digital, Analytics and Technology teams to create more effective customer experiences.
This role is suited to someone who enjoys thinking strategically before execution, translating market understanding into customer initiatives that improve engagement and performance.

Key responsibilities include:
  • Developing customer-led strategies informed by research and insights.
  • Leading audience segmentation and persona development.
  • Shaping customer journeys across multiple touchpoints.
  • Working closely with Analytics, Digital Experience and Lifecycle teams.
  • Translating insights into actionable recommendations for senior stakeholders.
  • Driving continuous improvement through performance measurement.
  • Skills & Experience
We're interested in candidates from both in-house and agency environments who bring experience across customer strategy, planning or audience insights.

You'll ideally have:
  • Experience in customer strategy, customer insights, brand strategy or planning.
  • Strong understanding of audience segmentation and customer behaviour.
  • Ability to translate insight into marketing strategy.
  • Experience influencing senior stakeholders.
  • Collaborative approach across cross-functional teams.
  • Passion for improving customer experience through strategic thinking.
Culture / Why work for us
Join a collaborative leadership team during an exciting period of transformation, where you'll help shape future customer engagement strategies and influence how one of Australia's leading organisations connects with its audiences.

How to apply
Click on the APPLY button or contact Lauren Madden at Six Degrees Executive on 0480 002 515 for a confidential discussion.

Six Degrees Executive are proudly the partner for this talent search assignment.

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

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