Social Media Coordinator

Location: melbourne
Salary: Base+ 12% Superannuation
Job Type: permanent
Contact: Maisie Sheffield
About the Company
We are proud to be partnering with a fast-growing Australian beauty and lifestyle brand with a strong global presence and highly engaged digital community. Known for its distinctive brand identity, innovative products and strong social presence, the business has built a loyal customer base across Australia and international markets. As the brand continues to grow, social media is becoming an increasingly important part of how it connects with its community, builds brand awareness and stays culturally relevant.
The business is now looking for a talented Social Media Coordinator to take ownership of the day-to-day execution of its organic social channels and help take its social presence to the next level.

About the Role
This is a hands-on opportunity for a social-first creative who instinctively understands what people are watching, sharing and talking about. Working closely with the Marketing Manager and wider creative team, you'll bring the social strategy to life across TikTok, Instagram and the broader social community. You'll be responsible for creating and publishing content, managing the community, identifying emerging trends and cultural moments, and using performance insights to continually improve the brand's organic social presence. No two days will look exactly the same. One day you might be filming and editing a TikTok, the next you're jumping on a trending format, responding to the community, planning the content calendar or analysing what has performed and deciding what to do next. This is an ideal role for someone who lives and breathes social media, is confident creating content themselves and wants genuine ownership over a growing brand's organic social presence.

Key Responsibilities
  • Own the day-to-day management of TikTok, including ideation, content planning, captions, publishing and reporting
  • Test new content styles and formats to continually improve reach, engagement and performance
  • Support the broader Instagram strategy and bring channel plans to life
  • Develop and coordinate organic content across Reels, Stories and feed
  • Own day-to-day community management across TikTok, Instagram, Facebook and other relevant social channels
  • Help nurture and grow the brand's online community, creating opportunities for greater participation and advocacy
  • Shoot, edit and publish high-quality photo and video content for organic social channels
  • Create social-first content that feels native to each platform
  • Be comfortable appearing in content where appropriate
  • Track organic social performance across reach, engagement, audience growth and content performance
  • Stay across platform updates, algorithm changes, emerging formats and social best practice
  • Monitor leading beauty, skincare, fashion and lifestyle brands to identify new ideas and opportunities
  • Maintain organised content calendars, approvals and internal communication

About You
  • 2–3+ years' experience in social media, content creation or a similar role
  • Strong working knowledge of Instagram and TikTok, including formats, trends, platform behaviour and algorithms
  • Demonstrated experience creating social-first content from concept through to execution
  • Confident shooting, editing and appearing in video content
  • Strong video editing skills, ideally including CapCut
  • A sharp eye for beauty, visual storytelling and culturally relevant content
  • Strong copywriting skills and excellent attention to detail
  • An understanding of organic social performance and how insights can inform content decisions
  • Strong organisational skills and the ability to manage content calendars, deadlines and multiple priorities
  • The confidence to work independently while contributing positively within a small, collaborative team
  • Experience with Figma or other relevant content/design tools would be advantageous
  • A genuine interest in beauty, skincare, fashion and lifestyle

Please include a portfolio, TikTok/Reels link or content reel with your application.

How to apply
If you're passionate about content creation, digital marketing and building creative that drives results, we'd love to hear from you. Please feel free to reach out to maisies@sde.com.au for a confidential conversation.

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