Social Media Manager

Location: melbourne
Salary: Base + 12% Superannuation
Job Type: permanent
Contact: Maisie Sheffield
About the Company
Henne is an Australian fashion brand with a strong and distinctive identity, known for its considered aesthetic, creativity and entrepreneurial approach. As the business continues to grow, Henne is evolving its Brand Marketing function to create greater clarity and structure, while retaining the agility and creativity that have contributed to its success.
This is an exciting period for the brand, with a focus on continuing to strengthen Henne’s presence and connection with its community.

About the Role
Henne is seeking a Social Media Manager to lead the social media function and drive the strategy across key social channels. Reporting to the Brand Marketing Manager, this role will be responsible for translating broader brand, business and product priorities into a clear and impactful social strategy.
Working closely with the Brand Marketing Manager and Founders, you will lead social first content direction, performance and planning, while providing mentorship and direction to the Social Media Coordinator.
This is a strategic role suited to someone with strong commercial thinking, exceptional creative judgement and an understanding of what drives engagement, relevance and brand desirability. You will be comfortable operating in a fast-paced, founder-led environment, bringing maturity and structure while retaining the agility to pivot and find better ways of working.

Key Responsibilities
  • Lead and evolve Henne’s overarching social media strategy across Instagram, TikTok and other relevant channels
  • Develop platform-specific strategies aligned with broader Brand Marketing and business objectives
  • Translate business, product and brand priorities into clear social direction and content strategy
  • Work closely with the Brand Marketing Manager on weekly priorities, product focus and business strategy
  • Lead seasonal and ongoing social content planning, ensuring activity supports key brand and commercial priorities
  • Lead the development of social concepts and content direction through Henne’s creative review process
  • Provide regular social performance reporting, translating data and insights into clear recommendations and actions
  • Identify what is cutting through, what isn’t working and where the social strategy should pivot
  • Provide strategic direction, mentorship and leadership to the Social Media Coordinator
  • Collaborate closely with Design, Digital Marketing, Brand Marketing and the Founders to ensure social is integrated across the business
  • Support key brand moments, campaigns, events and boutique opening
  • Continue to evolve Henne’s social presence while protecting the brand’s strong aesthetic, positioning and cultural relevance

Requirements
  • Proven experience leading social media strategy within fashion, beauty, lifestyle or a highly visual consumer brand
  • Strong understanding of Instagram, TikTok and evolving social platforms
  • Demonstrated ability to translate broader business and brand objectives into a clear social strategy
  • Strong commercial understanding and the ability to connect social performance with broader business objectives
  • Proven people leadership experience, including direct reports and mentorship
  • Strong understanding of social-first content and what drives engagement, relevance and brand desirability
  • An exceptional creative eye, strong taste and understanding of brand aesthetics
  • Strong stakeholder management and cross-functional collaboration skills
  • Experience working closely with Design, Digital Marketing and senior/founder stakeholders
  • Comfortable providing recommendations, challenging thinking and influencing senior stakeholders
  • Highly organised and able to introduce structure and processes without compromising agility
  • Comfortable operating strategically while remaining close to the detail
  • Mature and considered in decision-making, with the confidence to hold your own in a fast-paced environment

Culture
Henne is a fast-paced, agile and founder-led business where individuals are encouraged to take ownership, move quickly and continually look for a better way of working.
The team is small, providing genuine opportunity to influence beyond your immediate remit and work closely across Brand, Digital, Design and the Founders. Henne values collaboration, creativity, cultural awareness and strong judgement, with taste and cultural fit particularly important to the success of this role.

This is an opportunity for someone who can bring maturity, structure and strategic thinking while embracing the pace, flexibility and creativity of an entrepreneurial environment.

How to Apply
If you’re ready to take the next step in your social media career and are excited by the opportunity to help shape Henne’s social strategy, please apply or contact Maisie Sheffield at Six Degrees Executive for further information.

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.
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